Tourism Industry Advisor
CurrentTourism Industry Advisor for Wellington County, the Region of Waterloo and the Region of Niagara. Developed and Managed the implementation of tourism planning tools including the Premier-ranked Tourist Destination Framework and a Guide to Understanding Demand Generators. Contributed as a member of a planning committee to develop the Ministry of Tourism’s tourism strategy released in 2003-2004. Facilitated consultations with the tourism industry to draft a destination development strategy within 7 key tourism destinations in the Province of Ontario. Delivered over 30 speaking engagements at conferences, and over 150 presentations through selected workshops, topics of which include destination management and marketing. On-going communication with tourism operators, senior management, other government departments and ministries, on product development and marketing strategies in Ontario. Planned and carried out regional market research and analyses.