Paul Sharaf Email & Phone Number

Madison, Wi, Us

159 delivers sales & marketing analytics and operational thought partnership to clients in BioPharma commercial organizations with an emphasis in Oncology. 159 supports clients through dedicated teams across all stages of a product life cycle including launch readiness.

Madison, Wisconsin, United States

Responsible for leading a team of 47 including first line leader to five Sales Managers and four Strategic Account Managers, as well as second line leader to 38 Sales Professionals.

Madison, Wisconsin

Responsible for leading a team of ten analysts focusing on commercial sales, health system, payer, provider, health equity, and employer analytics; transforming data into actionable insights; providing trends, headwinds, tailwinds, and action plans to leadership; managing & executing third party data agreements.• Successfully led the design, deployment, and adoption of novel metrics including: o Transformed performance measurements from solely internally focused to inclusion of market and competitor dynamics o Productionized first of its kind projection methodology for medical claims o Used ‘share of screening’ metric in sizing, targeting, segmenting, forecasting, core sales aid, and Board of Director meetings. o Created innovative algorithm to segment colonoscopies leveraging ICD & CPT codes• Built data products and dashboards to offer prioritized insights in a reliable, repeatable, and sustainable manner. o Developed 20 analytic products including the two most used dashboards which represent over 60% of companywide utilization.• Participated as Subject Matter Expert for Health System (IDN) and Market Access (Payer) analytics to lead sizing, targeting, segmenting, KPI, incentives, reporting, account review, CRM, Master Data Management, contracting business cases, field coordination strategies and execution. • Drove commercial transformation, as key stakeholder, from a siloed structure to a fully integrated healthcare market deployment.• Led Third party data acquisition, integration, mastering, product development, insights, and analytics to deliver first externally focused Share metrics. • Negotiated terms for a 2 billion record patient level data purchase• Designed and implemented payer pull through: opportunity identification, messaging, and ROI to capitalize on payer access wins. • Hired and developed team of 10 Analysts, Managers, Directors.

Responsible for data acquisition, data quality, master data management, data integration, data automation, data visualization, innovation, product development and delivery.• Led enterprise-wide initiative to design, build, and execute big-data architecture framework across data assets which generated innovative data product solutions for clients.Provided second line leadership to a team of 30, with varying experience levels and cultures, across US, Canada, and India to align strategy, vision, and goals; the cross functional team included - o Data Scientistso Data Engineerso Product Managero Big Data Architectso Master Data Management • Domains included: Inpatient & outpatient medical claims, pharmacy claims, formulary, enrollment, EHR, lab, MedTech, digital, consumer, and epidemiology. • “Data Engine” powered products included: commercial targeting, payer segmentation, patient journey, influence mapping, patient/disease burden, pull through, share shift, and HEOR studies & publications.

Indianapolis, Indiana, United States

Responsible for leading payer and health system targeting, IC, analytics, operations, business plan, vendors, and dashboard product development; led operational functions including oversight of field Account Management support involving call plan/sizing, metrics/incentives, performance reporting, formulary pull-through.• Developed infrastructure for data integration to become the sole trusted source of Rx, formulary, lives, payer, IDN, and specialty pharmacy data across all business units, which enabled analytics across brands, sales teams, and account management.• Successfully designed, developed, and deployed affiliate wide formulary pull-through capabilities across business units.• Established control indices for Health Systems relative to payer formulary controls to determine ‘source of control’ at a local market level• Analyzed healthcare delivery networks to transform U.S. Salesforce footprint based on those healthcare delivery networks.• Selected to lead a 6-month project in Canada to develop private payer market access capabilities. • Successfully managed the business plan and budget management of over $65M within a +/- 1% variance.• Provided innovative solutions to unmet needs which earned the Marketing Excel Award in four separate categories across multiple years.

Indianapolis, Indiana, United States

Responsible for health of the Alliance during launch of one of Lilly's most successful neuroscience products. Highest Voice of the Alliance survey score at Lilly

Detroit, Michigan, United States

Led a team of 12 Sales Representatives to #1 in Nation performance rankingMaster Performer AwardCoaching AwardPeer AwardNeuroscience, Women's Health, Men's Health, Diabetes

Indianapolis, Indiana, United States

Led the outsourcing of non-strategic assets including $100M sale of 2 antibiotics

Indianapolis, Indiana, United States

Responsible for training new and experienced Sales Representatives and Managers

Manhattan, New York, United States

National Recognition Award winnerNeuroscience, Diabetes, GI, Infectious Disease, Pain

Bachelor'S Degree, Economics

Econ, Economics