Paul Shields Email & Phone Number

Newtown Square, Pa, Us

Mechanicsburg Pa

Responsible for achieving insight driven sales growth in Ahold Meat and Deli department for clients that Acosta represents. Identify new and innovative marketing vehicles available at Ahold and capitalize on them to increase volume, distribution and share for Acosta clients. Manage accounts in Deli Dept across all buying desks for clients such as Hain Pure Protein, Kayem, Resers Fine Foods, Norseland (Jarslberg) Finlandia, Kings Hawaiian, Flatout, Tyson, and Churny. (Kraft) Manage accounts on Meat Dept across all buying desks for Carando, Hain Pure Protein, Seaboard Foods, set to assume Butterball after the 1st Quarter. Identified and presented new item voids against Carando portfolio that resulted in 3 new incremental items by utilizing IRI assortment tool and category expertise. Instrumental in securing private label business for Tyson Behind the Glass Deli business which is estimated at 1,757,250 lbs. Latest 52 Weeks IRI Deli client highlights: Hain Deli (+19.5%), Kings Hawaiian (+37.9%), Flatout (+23.5) Latest 52 Weeks IRI Meat client highlights: Hain Meat (+19.8), Carando Foods (+87.7%),

Portfolio Development Manager ­ Super Valu Team Responsible for executing category and brand strategies at Shaws and Acme to deliver AOP and profit targets. Able to identify where Sara Lee and customer's key objectives and strategies align and build a collaborative business plan that delivers long-term mutual growth. Manage the interface at both customers resulting in achievement of 93.93% of volume goal and 101% to PY volume with 16% increase over profit targets. Customized and implemented corporate strategies and Category Leadership Programs, which resulted in 35 new items in one year, exceeding speed to shelf targets. (Achieved 110% bonus payout) Responsible from all trade decisions, utilized funds to drive incremental growth with bottom line goal of driving increased profit and returning a zero fund balance. (Trade Balance 99.72% Funds Used- Max bonus payout 150%) Experienced in planning and working within Siebel based planning system. Estimates were within 5% of individual target. Managed both a broker network and a direct sales force to maximize portfolio ACV targets and presence at shelf. (Achieved core targets goal ­Max Bonus Payout 150%

Region Category Sales Manger ­ East Coast Provide marketing with category, brand and customer insights during annual volume and trade planning for all customers operating in East Coast markets. Create field ready presentations to be utilized/ leveraged by the sales force. Deliver East Region sales quota ($550 million) while managing trade spending (50 million) within agreed upon budgets. As liaison between marketing and sales ensure that Hormel Brand objectives are in alignment with customers strategies. Responsible for dispersal of over $50 million in trade funds in East Region to maintain and initiate new business.

Manage Kraft Foods portfolio at Acme Headquarters with a combined annual dollar sales of over 75 million dollars. Work in conjunction with Albertsons National HQ to grow dollar volume and share in Philadelphia market. Create, present and manage quarterly marketing plans and proposals for upper management utilizing 4.5 million dollars trade deals annually. Estimate future product sales for production purposes and manage financial aspect of trade spending. Introduce and secure distribution of all new product launches for brands including Maxwell House, Starbucks, Post Cereals, Stove Top, Oscar Mayer and Kool Aid.

Responsible for entire Kraft Portfolio at retail store level. Managed accounts for 40 retail oulets, including co-operative, wholesale and chain accounts. Account Manager for various indirect groups at Fleming and WakefernLi

Education record

Bachelor Of Arts And Sciences, Political Science