Paul Shields Email & Phone Number

I head the Graphics department of the museum and oversee all aspects of the museum’s graphics projects, including exhibit signage, print, advertising, social media graphics, motion graphics, information design, and fundraising materials. I work collaboratively with the Exhibits Director, Development Director, and Marketing Director on priorities, strategic positioning, and target audience.• Designed an integrated branding program (web graphics, environmental graphics, brochures, totems, wayfinding, print marketing, information graphics, and motion graphics) to enforce the hands-on quality of the museum• Designed and Illustrated logos, date cards, sponsor forms, invitations, programs, and museum signage for 5 yearly anchor events, including main fundraising event of the year• Logo designs for numerous theater productions, exhibits, and events, including: LICM’s 25th anniversary and Cupcakes & Cocktails (annual fundraiser)

Some projects: Sole art director (offsite) for Innovative KIDS after they no longer had an internal creative staff. Consulting and powerpoint art direction for SecureCHEK AI, a pharmaceutical advertising review company. Art Direction for multi-language children’s book titles for Reach Out and Read. Creative direction and product design for Disney exclusives and advertising for Nickelodeon electronic products for Animated Animations. Award-winning art direction and photo illustration on web banners for The Halo Group. Helped the advertising agency Lieber Levett Koenig Farese & Babcock pitch and win the Comcast business, a cable provider in Philadelphia, PA.

Designed and/or supervised book covers, interiors, and game development across a wide variety of hands-on formats. Managed staff and external resources including fostering collaboration on a multi-disciplined team.Originally hired as the Art Director for the product development team, I was soon promoted to Creative Director, supporting the product development, creative, and marketing teams. As the lead art person for 3 departments, I communicated overall vision of project with creative, production, sales, and marketing; met seasonally with sales team to articulate product vision and marketability, and assisted in estimation of costs. • Streamlined the creative team’s process, making average size of list grow by 250% with same amount of creative staff• Created the look and feel of the successful iBaby line (1,000,000 + sales)• Repurposed successful existing formats into direct to retailer, non-returnable products for companies such as Disney Publishing Worldwide, Barnes & Noble, Ingram and Pottery Barn• Redesigned the Innovative KIDS website on a near-zero budget. The website transformed from an online catalog to an expandable, 4-part, branded site

Nyc

Cross-media experience in art direction and ad campaign development. Lead Art Director on The Islands of the Bahamas and Curél (Andrew Jergens Company). One of three art directors on Excedrin.

Nyc

Employee number 8 in a start-up advertising agency. I developed award-winning ads that generated media attention and benefited both the client and the agency for TD Waterhouse, GHI, 20/20 Optical, and White Plains Hospital Center.