Paul Siminsky Email & Phone Number

Sydney, New South Wales, Australia

Corporate Development

Nicosia, Cyprus

Responsible for leading the company’s finance, legal and administrative activities, along with heading up daily commercial operations.

The scope of the engagement:‣ Develop and implement frameworks, governance and internal capabilities to develop Corporate, Group and Divisional Business Plans.‣ Satisfy legislative requirements through the preparation, public consultation and delivery of RailCorp’s five year Corporate Plan together with the annual Statement of Business Intent for the Minister of Transport and Roads and NSW Treasury.‣ Project management and development of the Rail Services Contract between NSW Transport & Infrastructure and RailCorp in connection with the provision of General management, Asset management, Network operation, Passenger and Growth Services.

Notable responsibilities and achievements:‣ Established business operations in Australia, Japan, China, Korea, Singapore, India, UK and USA‣ Licensed Mooter technology with Microsoft, Yahoo, Sensis and a number of tier one and two regional online publishers and advertising networks.‣ Development of strategic, business, product and operational plans ‣ Establishment of back office and revenue management process ‣ Establishment of governance, compliance and reporting systems for ATO, ASX and ASIC ‣ IP management and preparation of patent applications ‣ Development of prospectus, shareholder communications and management ‣ Capital raising‣ ‣ ‣2005 – Complete venture capital rounds for AUD 3.3 million 2005 – IPO 8.4 million, including Fairfax as a “cornerstone investor” 2006 & 2007 – Rights issue and placement 6.0 million‣ R&D and Export Incentive Grants

Responsibility for Looksmart’s international businesses, reporting into the San Francisco based CEO. The international group has businesses located in the UK for Europe, Japan and Australia.‣ Successfully transitioned and integrated the UK and Japanese business acquired from the BTLooksmart joint venture with Looksmart Australia to establish Looksmart’s international group.‣ Prepared and deployed inaugural business and operating plan. ‣ Established centralised infrastructure and shared support environment for theinternational businesses based in Melbourne.‣ Modified and deployed standardised commercial and business systems throughout the international group.‣ Delivered superior business results whilst undergoing significant internal change‣ 100% + revenue growth to 4 million per month & retained all key distribution partners‣ All businesses were EBITDA positive and generating cash‣ Upon termination of the global license and distribution agreement with Microsoft (accounted for in excess of 75% US revenue and 100% in UK) in October 2003, a strategic decision was made by Looksmart in the US to solely focus on its US operations, and thereby necessitate the withdrawal from international markets.‣ Managed orderly close and liquidation of the UK business during the first half of 2004‣ Negotiated the sale and managed transition of the Australian business to Sensis.‣ Negotiated the sale and managed transition of the Japanese business to Value Commerce

Key responsibilities and outcomes were‣ Strategy development and business plan preparation‣ Responsibility for all financial accounting, reporting, treasury/funding activities; strategic, operational and financial planning and revenue management operations across multiple locations in Asia Pacific and Europe.‣ Operational leadership (six months) during the launch of the Japanese business.‣ Rationalised business operations to allow management of technical and back office operations from regional hubs supporting multiple operating locations in Asia and Europe to one location in London. This allowed resources to be allocated to maximise the deployment of local customer facing staff in each of the operating markets.‣ Deconstructed a complex tax and corporate structure based in Bermuda and managed the day-to-day complexities of the secretarial and commercial needs of a joint venture.‣ Oversaw the preparation and negotiation of all substantive partner agreements (advertiser, distribution and supplier) to manage risk and ensure alignment with business objectives.‣ Joint venture stakeholder management ‣ Implemented Oracle financials together with related financial standards and internalcontrol throughout business operations in Asia and Europe.‣ Successfully repositioned BTLooksmart to operate within its funding envelope and into a self-sustaining operating business. At the time the joint venture was dissolved the business was generating monthly revenues of 3 million, experiencing “double digit” growth on a monthly basis and was EBITDA positive

The responsibilities of this position:‣ Liaise with supporting external financial advisors / bankers to attract both seed and venture capital funding.‣ Development of business models to support the establishment / implementation of HealthExchange lines of business.‣ Preparation of strategic and operational plans for both internal and funding purposes. ‣ Manage legal matters with respect to alliance partners and the provision of ISP andhosted financial and clinical applications.‣ Development and implementation of back office and financial process to support this new business venture.‣ Management of Administration, Human Resource, Financial Accounting, Planning Processes and Legal and Statutory.‣ Business owner for Gatekeeper accreditation

Primary responsibilities of this engagement;‣ Team leadership with responsibility for the development of financial and health outcomes based business cases in support of E-Health subproject recommendations.‣ Conduct of market research activities identifying professional E-Health needs and later to validate the appropriateness of recommended solutions.‣ Development of generic Business case assessment models for E-Health initiatives that were both transportable and scalable for the use of other acute care facilities, Health Networks and Regional Health Boards.‣ Liaise with Health Department bureaucrats with respect to study outcomes and linkages into Department of Health internal processes.

Notable achievements and responsibilities‣ Business results‣ Delivered income results to plan‣ Led organisational changes and processes to improve forecasting to reduce inventory holdings whilst maintaining customer service levels.‣ Reengineered business processes to reduce finance and administration headcount by half while sales increased four fold in the corresponding timeframeOther responsibilities & initiatives ‣ Business acquisitions: developed business cases, negotiated terms and led business integration of multiple acquistionsOrganisational change initiatives‣ Core team member for McKinsey & Co strategic review to reposition the company as a “customer focused organisation” .‣ Establishment of multi disciplined teams to collaborate with (hospital) customers to implement innovative supply change and professional service initiatives.‣ Lead Change Management Team – Process Support & Incentives – Reconfigure internal support processes / management information systems and sales/marketing incentive programme to support the new organisational environment.‣ Key Account Management Process – Develop, implement and support account based planning and operational management processes.‣ Asia Pacific regional team developing and implementing strategy for Regional marketing framework, Strategic Sourcing Strategies & Institutional skills development‣ Facilities redevelopment and shared services initiative with the local J&J Pharmaceutical Company.‣ Trustee of the group superannuation plan ‣ Executive Board member of the local J&J Research company ‣ Developed and launch organisation wide “Compliance Culture”. ‣ Systems development - Steering committee and finance functional owner for Regional SAP R3 implementation (1997-9) and Local BPCS v3 Integrated Systems Implementation (1990)

Hsc

Bachelor Of Business (Accounting)

Education record

‣ J&J Regional Mentoring Programme ‣ Executive MBA Development Programme, Theseus Institute, Sophia Antipolis, France ‣ Business.