We are a collection of businesses that put humans first.This spans everything from a people-first culture across the businesses, to putting clients at the forefront to ensuring that our client's audience is front and centre of our strategies.The foundations of the Human First Collective are rooted in people. This collective was founded from a need to unite two teams and their clients.People are at the heart of the collective.Behavioural Science and understanding humans is the glue that holds us together to deliver impact that others can't.The Human First Collective also passionately gives back to the industry by inspiring our future leaders and offering them their first steps into a digital career through Aspiration Digital.Our businesses:Reflect DigitalLABAspiration Digital

LAB is a technology and innovation agency dedicated to creating impactful digital experiences for their clients. We operate in the intersection of behaviour science, creative ideation, and digital solutions, giving us unique perspectives of the world and markets to meet our client's business needs.

Initially appointed on a consultancy basis, I have played a key role in the strategic operation and dynamic growth of this leading full service digital marketing agency since its inception in 2011As Sales and Marketing Director, I have positioned Reflect Digital as the go-to expert for B2B and B2C clients seeking to harness the power of quality digital marketing solutions Leading the sales and marketing team to meet and exceed challenging growth targets, securing and retaining a diverse portfolio of client accounts across the legal, technology and sports sectorsSupporting the development and delivery of full service marketing solutions including:DESIGN: Web Design, Creative, Stand Design, Print Design, Magazine Design, Logo Design, InfographicsBUILD: Website, Reflect's own CMS, E-Commerce, Magento Commerce, Joomla, Drupal, Wordpress, Mobile Websites, Project Management, Web Management, Hosting, TrainingMARKETING: Search Engine Optimisation (SEO), Pay Per Click (PPC), Social, Email, VideoPersonally designing and managing the effective delivery of results-driven SEO strategies and campaigns to improve clients’ search engine rankings, enhance visitor numbers and deliver real ROIManaging all aspects of SEO including keyword reviews, competitor analysis, technical site audits, keyword research, keyword mapping, on-page optimisation, content marketing including link building, measurement, refinement and reporting Optimising clients’ websites to increase organic rankings by 50 – 100% on average, with one recent client achieving a 460% increase in qualified traffic in 12 months Delivering monthly performance reports tailored to clients’ specific requirements, providing clear visibility of performance against projected resultsBuilding great customer relationships and maintaining open and honest communication to ensure digital marketing services fit with overall business strategy and continue to meet each client’s identified objectives

Set up and operation of Simms Digital to deliver strategic and results-driven digital marketing solutions to business clients across the South East.Developing and delivering professional and affordable services tailored to clients’ specific business needs. Key services include:Search Engine Optimisation (SEO): Delivering noticeable and sustainable improvements in clients’ ranked positions for selected keywords to drive an increase in enquiries and converted sales.Pay Per Click (PPC) Management: Set up and monitoring of professionally managed PPC campaigns to further increase traffic to clients’ websites.Social Media Marketing (SMM): Design and delivery of bespoke SMM strategies, building clients’ social media presence and managing content generation, sharing and engagement across networks. Web Design/Development: Design and delivery of visually attractive, engaging and search engine friendly websites of all sizes from landing pages to large corporate websites.Selecting, training and managing the performance of a dedicated team of experts to deliver tangible results for a diverse portfolio of clientsProviding honest, realistic and jargon-free advice to help clients meet and exceed their business growth targets, focusing on long term sustainable results rather than implementing a short term fixBuilding and maintaining strong and effective client relationships, collaborating closely with clients to identify and meet their digital marketing needs.Communicating digital marketing strategies and results through monthly account meetings and marketing reports, ensuring the team are always on hand to answer any questions or concerns.Maintaining up-to-date knowledge of SEO, PPC and web design trends and developments to help clients differentiate themselves in competitive marketplaces.Leveraging Simms Digital’s dedicated network of lead generation websites to generate sales leads for home improvement clients.

Set up LeadStar LLP in collaboration with two other business partners with the aim of helping clients to grow their businesses through targeted internet-based lead generation marketing.Delivery of online lead generation services, providing high volume, low cost yet quality sales leads for clients operating within the medical, cosmetic surgery, construction, insurance and financial services sectors.Facilitating the generation of high quality sales enquiries through our dedicated and fast growing network of lead generation websites for specific industry sectors