- Through effective brand positioning and product messaging, created demand for seasonal products and respective brands with fully integrated marketing programs - Developed unique online marketing opportunities to support brand and product awareness including: * Product drops on our E-commerce platform * Grooming launch, a new product category to Harry Rosen (Spring 2021) * Online virtual selling events with key vendors- Managed 60+… Show more - Through effective brand positioning and product messaging, created demand for seasonal products and respective brands with fully integrated marketing programs - Developed unique online marketing opportunities to support brand and product awareness including: * Product drops on our E-commerce platform * Grooming launch, a new product category to Harry Rosen (Spring 2021) * Online virtual selling events with key vendors- Managed 60+ vendor marketing relationships- Oversaw the advertising sales for Harry Rosen’s seasonal magazines- Developed, pitched and implemented tailored (360°) marketing packages to key vendors, formalizing a new, on-going revenue source for the marketing department’s operating budget while supporting the company’s recessionary financial goals and objectives- Managed three direct reports Show less

- Collaborated with both the merchandise and marketing teams to develop unique and educational content for the company’s key customer-facing communication platforms including social media, e-mail, e-Commerce and digital marketing campaigns- Provided direction and support in the coordination of merchandise for on-air segments, print media, social media and partnership/event opportunities- Oversaw the merchandise curation and key messaging for the company’s marquee (print)… Show more - Collaborated with both the merchandise and marketing teams to develop unique and educational content for the company’s key customer-facing communication platforms including social media, e-mail, e-Commerce and digital marketing campaigns- Provided direction and support in the coordination of merchandise for on-air segments, print media, social media and partnership/event opportunities- Oversaw the merchandise curation and key messaging for the company’s marquee (print) marketing vehicles: Harry Magazine, Outerwear Guide and Holiday Gift Guide- Developed and fostered strong relationships with key vendors and partners- Developed and implemented strategic internal communication plans to help educate the organization’s national selling teams on key seasonal trends and messaging Show less

- Developed the public relations and media relations strategies to align with the company’s marketing objectives and to maximize public awareness of the Harry Rosen brand- Planned, managed and executed a variety of in-store events including trunk shows, customer appreciation events, vendor focused initiatives (including appearances), fashion shows and events to support the company’s charitable partnerships- Managed the promotion of new store openings, new product launches… Show more - Developed the public relations and media relations strategies to align with the company’s marketing objectives and to maximize public awareness of the Harry Rosen brand- Planned, managed and executed a variety of in-store events including trunk shows, customer appreciation events, vendor focused initiatives (including appearances), fashion shows and events to support the company’s charitable partnerships- Managed the promotion of new store openings, new product launches, in-store events and charitable activities- Prepared and monitored the public relations and special events seasonal budget - Evaluated sponsorship and partnership opportunities and consulted on cause-marketing strategies- Developed and managed social media strategies- Managed a team of specialists in local markets Show less

- Managed marketing outreach programs with community partners to drive traffic into the Bloor Street flagship store location- Produced a variety of successful events from concept creation to post-event analysis including: trunk shows, cocktail parties, charitable initiatives and personal appearances - Fostered and managed the event/marketing budget for the store, while proactively sourcing in-kind sponsorship to control overall costs- Evaluated all sponsorship… Show more - Managed marketing outreach programs with community partners to drive traffic into the Bloor Street flagship store location- Produced a variety of successful events from concept creation to post-event analysis including: trunk shows, cocktail parties, charitable initiatives and personal appearances - Fostered and managed the event/marketing budget for the store, while proactively sourcing in-kind sponsorship to control overall costs- Evaluated all sponsorship opportunities to ensure that it aligned with the overarching brand and business strategy- Initiated concept, developed sponsorship strategy and executed all event details and media outreach for The Variety Studio at Holt Renfrew during the 2010 Toronto International Film Festival resulting in a PR reach of more than 50 million impressions - Developed strategic communication plans and messaging for the Bloor Street location to support the General Manager, image consultants, concierge and other services- Acted as the primary liaison in the Bloor Street store for international and industry media- Worked with the Corporate Communications team to develop and enhance media relationships with a focus on fashion, lifestyle and business press- Supervised two direct reports, one intern and all relative marketing supplier relationships Show less

- Led the development and execution of corporate events in collaboration with numerous internal and external stakeholders- Curated seasonal events to continually enhance retail theatre and customer experience- Planned and managed the overall operating budget for all corporate events- Enhanced my organizational skills by supervising the timely delivery of key communication documents including strategic plans, critical paths, budgets, schedules, and post-mortem reports /… Show more - Led the development and execution of corporate events in collaboration with numerous internal and external stakeholders- Curated seasonal events to continually enhance retail theatre and customer experience- Planned and managed the overall operating budget for all corporate events- Enhanced my organizational skills by supervising the timely delivery of key communication documents including strategic plans, critical paths, budgets, schedules, and post-mortem reports / marketing report cards- Responsible for sourcing and sustaining strong relations with our event sponsors/partners including TIFF, Fashion Design Council of Canada, CANFAR, as well as the national charitable program with the United Way of Canada- Planned and executed the gala opening of the new Calgary store in November 2009 Show less

- Managed 20+ sponsor relationships including Starbucks, Holt Renfrew, CHANEL, Hugo Boss, FedEx, Stella Artois, Pepsi & Co., RBC and BMO Nesbitt Burns- Executed all event-driven details for TIFF’s “official supplier” sponsors and ensured all benefits noted in the contractual agreements were achieved and delivered accordingly- Identified new sponsor prospects in the market to support and align with strategic plan- Led advertising sales and renewals in all TIFF-related… Show more - Managed 20+ sponsor relationships including Starbucks, Holt Renfrew, CHANEL, Hugo Boss, FedEx, Stella Artois, Pepsi & Co., RBC and BMO Nesbitt Burns- Executed all event-driven details for TIFF’s “official supplier” sponsors and ensured all benefits noted in the contractual agreements were achieved and delivered accordingly- Identified new sponsor prospects in the market to support and align with strategic plan- Led advertising sales and renewals in all TIFF-related publications to support annual revenue targets- Member of the strategic planning committee for the development of the Capital Campaign for TIFF’s Bell Lightbox Show less

- Supported in-house client teams covering consumer and sport marketing, healthcare communications and media relations- Worked on various accounts including VISA Canada, GlaxoSmithKline, Eli Lilly, Molson, Nike Canada, Universal Canada, Mott’s and TSN- Assisted with the execution of several launch events including Mott’s “The Works” launch and the Nike X Vince Carter shoe collaboration- Pitched editorial opportunities to national media outlets- Composed numerous… Show more - Supported in-house client teams covering consumer and sport marketing, healthcare communications and media relations- Worked on various accounts including VISA Canada, GlaxoSmithKline, Eli Lilly, Molson, Nike Canada, Universal Canada, Mott’s and TSN- Assisted with the execution of several launch events including Mott’s “The Works” launch and the Nike X Vince Carter shoe collaboration- Pitched editorial opportunities to national media outlets- Composed numerous press releases and media advisories Show less

- Worked extensively on the Canadian National Exhibition (CNE) account- Organized the CNE media launch- Compiled and maintained media lists and contact database- Pitched various CNE editorial opportunities to media outlets across Canada and the United States- Experience in writing press releases, public service announcements and speeches- Worked closely with senior marketing executives and the General Manager of the CNE