Paul Sohier Email & Phone Number

Madrid, Es

Madrid, Es

Madrid, Communauté De Madrid, Espagne

Creation, management, and optimization of UX content for the app and website, ensuring consistency and alignment with the overall customer journey and brand messaging.Close collaboration with UX designers and product teams to develop content that enhances the user experience, supporting customer journeys and conversion funnel improvements.Oversee multilingual content creation and manage the localization process for over 20 languages, coordinating with internal stakeholders and external translators.Maintain and update the content, ensuring that all content is accurately translated and localized for diverse global markets.Participate in strategic meetings to ensure that the content vision is aligned with broader product and marketing goals, offering insights on UX and user flow improvements.Develop and maintain web pages for internal departments, including legal and marketing, using CMS tools to ensure timely and accurate content updates.Manage cross-functional communication, ensuring that all content updates and initiatives are delivered on time and in alignment with company objectives.

Madrid, Communauté De Madrid, Espagne

Région De Madrid, Espagne

Managed the French sites for the Lastminute Group, overseeing content strategy and execution to enhance user engagement and drive conversions.Led high-impact media campaigns for clients, including national tourism boards, optimizing content to meet client objectives and improve site performance.Delivered successful seasonal campaigns such as Black Friday and New Year Sales, achieving significant revenue growth through strategic content planning.Acted as a key liaison between marketing, product, and development teams to ensure seamless content launches and alignment with brand initiatives.Conducted regular audits to enhance site content, ensuring a high-quality, user-friendly experience that maximized customer satisfaction.Provided CMS expertise across departments, offering technical support and training to improve efficiency in content management processes.

Suresnes

Developed and executed a new digital strategy for the group, aligning digital initiatives with business objectives and enhancing online presence.Implemented a centralized digital platform for the group and its subsidiaries, ensuring streamlined communication and content management across entities.Led the creation and execution of digital campaigns on Facebook, Twitter, and YouTube, collaborating with communication agencies to deliver high-impact campaigns.Monitored and analyzed campaign performance, using data insights to refine strategies and improve results.Managed the production and ongoing management of digital content, ensuring timely delivery and alignment with brand messaging.

Région De Paris, France

Developed and implemented BNP Paribas' digital communication strategy, driving transformation initiatives for the IT entity.Produced tailored content for various entities within the BNP Paribas Group, aligning messaging with organizational objectives and brand guidelines.Led the execution of a cross-functional communication plan to support business transformation, ensuring consistent messaging across teams and departments.Utilized data-driven insights to optimize campaigns and refine editorial strategies, enhancing engagement and overall campaign performance.

Compiègne

Developed and executed the digital strategy for Saint-Gobain Sekurit, driving brand visibility and engagement across digital platforms.Spearheaded the creation of the Sekurit Enhance visual identity, from concept development to execution, delivering a cohesive communication campaign that strengthened brand recognition.Collaborated with cross-functional teams to ensure alignment of digital initiatives with broader business objectives.Utilized data analytics to monitor campaign effectiveness and make data-driven decisions for content optimization.

Master'S Degree, Communication - Digital Marketing

Spécialité : Etudes Marketing

Master 1 (M1), Journalism

Licence, Médias, Culture Et Communication