Paul Spadafora Email & Phone Number

Southern Pines, North Carolina, United States

Charlotte, North Carolina Area

Assigned to two separate regions ( 1 & 2) during this period. Worked with targeted wholesalers on Deep Dive projects designed to assess market performance and make recommendations and implement to improve A-B sales/market share and profitability. Also worked with numerous other A-B wholesalers to train and mentor them in utilizing the A-B Mobility platform in their individual operations.

Charlotte, Nc

On/off-premise key account manager responsibile for A-B sales/execution of marketing programs, shelf space, distribution, pricing, displays for numerous off-premise chain customers and selected on-premise chains as well. Primary focus since 1997 on convenience store account segment but also call responsibilities for grocery, drug and on-premise casual dining, venues.

Charlotte, North Carolina Area

Responsibility for execution of all national/regional A-B marketing programs across Region 11 A-B wholesalers network. Development of local/state and region marketing programs to help leverage A-B properties and take to retail, both on and off-premise accounts and segments.

Greater Atlanta Area

A-B brands/pkg pricing responsibilities for states of NC, SC, VA, DC including price promotion, special allowances, quantity discounts, new product intros and payment reimbursement. Served on A-B pricing panel in St. Louis to develop a new computer-based pricing submission request system.

Macon, Georgia Area

Sales and marketing responsibilities for 5 A-B wholesalers in central Georgia. Key responosibilities included adherance to A-B Equity Agreement, pricing, new product introductions, retail calls & BUD call tracking, special events and overall sales/profitability/market share for A-B products in these markets.

Greater Atlanta Area

Training position for A-B designed to work in a variety of Region/Division offices on numerous projects, work with A-B Field Sales personnel and A-B wholesalers to understand sales/marketing responsibilities. Also worked on numerous special event teams to help leverage A-B sponsorships.

Durham, North Carolina

A-B wholesaler with three locations- Durham, Chapel Hill and Henderson, NC. Worked as an Area Manager, Brand Manager and ultimately promoted to Sales Manager after two+ years of service. Managed the Durham branch including sales/profitability responsibilities for over 1. 2 million cases of A-B products. Managed 40-50 employees including warehouse, sales and marketing sides of business. Interfaced with A-B sales personnel and developed local marketing/contests, incentive programs to leverage A-B and Harris properties in the local market. Won several awards including NC State Sales Manager of the Year in 1987.

B.A., History, Economics

Activities and Societies: Varsity Golf Team member, 3 years, Team Captain 1976-77 season Graduated cum laude with double major.

M.B.A., Marketing