Paul Spaeth Email & Phone Number

Denver, Co, Us

Boulder, Colorado, United States

• Led digital growth projects for major companies such as Chipotle, Milani Cosmetics, RoC Skincare, Salad and Go, Quanta Services in 3 key areas of expertise: backend and frontend development, ecomm-focused strategy (UX audits, AB testing, CRO, SEO), and branding & creative (UX design, brand identity, audience research, business growth strategies, paid media strategy and ad campaign analytics).• As COO: reviewed P&L and helped CEO grow our business in the right verticals and areas of expertise.• Direct report for several Project Managers. Established processes for hiring and training new PMs. Created new client onboarding processes, discovery and roadmapping templates, digital marketing plans – in cooperation with multiple depts. • Led teams of developers, strategists, and creatives.• Led high-impact national campaigns for Chipotle such as: Giving away $1 Million in burritos for Nurses Day / COVID relief in a few hours. Heavy backend and frontend development and creative, security hardening at the highest level (handling personal information), and the server capacity to handle massive national traffic backed by PR and social campaigns.• Led software development for Chipotle’s food traceability program. Product Removal platform designed and developed in Laravel to certify bad product is removed from ~3000 restaurants within hours, not days.• Led Milani Cosmetics’ site rebuild on Shopify, partnered with them to launch new product lines. Innovated + built custom shopping experiences, such as a quiz that helps customers discover the right product lines for them, and saves customer answers to serve only their complexion shade across the site.• Improved client conversions through data: monthly performance reports, paid media reports with recommendations on adjusting media spend, messaging, creative. Also UX audits through heatmapping and analytics, resulting in incremental CRO. Salad and Go in particular saw a 35% CVR increase YOY, and 93% increase in revenue YOY.

Denver, Colorado, United States

• Ran operations and technical coordination for a non-profit that brings arts programs to underserved Lakota children on the Pine Ridge Indian Reservation in South Dakota.• Coordinated 4-5 events, 6 Art Contests, and 2 arts Intensives a year on Pine Ridge that serve 4,000 kids. Established curriculum, managed teacher and volunteer travel, background checks, tech requirements of the spaces (for presentations at 15 schools), and coordinated all required support in areas of technology, food, purchasing, faculty, facilities, instruments, and supplies.• Managed marketing and operations: website CRM updates, social media, email marketing (Active Campaign), insurance, equipment research and purchasing, fundraising, Director’s finances, file organization, front-end (programming, fundraising) and back-end (operations).

Denver, Co

Bringing my varied background to bear on the design and marketing industry through digital design and interactive agency TechGrayscale.• Managed end-to-end design and development production of digital projects (web, branding, app, etc.) • Oversaw creative, UI/UX, and development teams’ day-to-day tasks, ensuring we met budget expectations and client timelines.• Delivered exceptional client services through accurate estimates, level-setting appropriately, problem solving, creating branded documentation such as roadmaps, updates and burndown charts, and high attention to detail on quality, budget and timeline.• Solved complex development problems such as multiple database and CRM systems speaking to each other. Examples: CW-X ecommerce site development speaking with parent Wacoal’s multiple inventory databases, as well as developing Denver Chamber of Commerce and GAN websites and online databases.• Ran TechGrayscale’s B2B outreach including creating the marketing strategy, sample decks, estimates and SOWs, and led potential client meetings in Denver and Los Angeles.

San Francisco Bay Area

• Defined, developed, executed and managed the marketing strategy for Keyrious, a luxury jewelry & experience e-commerce brand, alongside the CEO in a fast-paced startup environment.• Defined brand strategy and customer segmentation. Applied branding guidelines across all channels with an eye on CVR, audience retention, and other indicators of content success.• Produced & executed all public-facing digital content and assets in collaboration with Creative and Tech Directors: website, video, PR assets, email, social media, display retargeting ads.• Maintained, updated and produced website using Wordpress and Shopify CMS, editing HTML and CSS code directly. In addition, responsible for strategy and production of ad-based landing pages based on brand strategy and audience segmentation.• Responsible for the SEO-based content strategy for the company’s website and blog. • Produced and edited video content, ensuring all final edits communicated our brand principles.• Created the company press kit, reached out to major online mags and news outlets, got placements in sources such as MSN and HuffPo.• Saw 240%+ increase in web traffic from SEO/SEM efforts and link building with online mags.• Designed the company’s CRM and email strategy. Built, A/B tested, and deployed all email campaigns, avg 40-60%+ open rate and conversion rate of 2.2%. HTML editing skills required.• Created, managed & scheduled all social media content (Facebook, Twitter, Instagram, Pinterest) using Photoshop, Buffer, Latergramme, and other tools.• Produced, executed and A/B tested Facebook ad campaigns with multiple objectives using custom audiences and lookalike audience lists in Ad Manager. Adjusted bids and creatives where necessary based on my experience at Ad.net and Adk (below). 150%+ increase in web traffic.• Utilized Facebook pixel re-targeting (site visitors, email list, Facebook visitors) to encourage repeat visits, brand awareness, and conversions. Conversion rate lifted by 80%.

Los Angeles, Ca

• Managed both production and marketing strategies & budgets for over 35 music, film & TV projects. Producer on two award-winning documentary films (one Ford Foundation grant recipient).• Conducted music production services for TV ads, films & video games for major international brands such as Disney, Kay Jewelers, McDonalds, Blue Cross, SONOS, Barclays, Toyota.• Produced and marketed two music albums with over 1 million downloads.• Worked directly in every stage of music production for TV, film, video games: composing and supervising, orchestrating, conducting orchestra on scoring stage, mixing/recording, editing.• Intimately familiar with music supervision and complexity of music licensing for my own projects and for two feature-length documentary films.• Designed, built, wrote copy, coded, updated and maintained two websites to promote business, solid familiarity with editing HTML and CSS. Usage of WordPress and SquareSpace CMS.• Managed production and marketing of two music albums (for digital and physical international release) and one successful Kickstarter campaign.• Production and Marketing responsibilities: budget & calendar, manufacturer, graphic designers, video and content production, lead PR & online marketing team, negotiate with distributors, radio promoters, web content/copy.• Produced and executed all web content and online marketing campaigns: use of TopSpin CRM/CMS, email campaigns, social media ads and content, media widgets with pixel tracking (API coded), YouTube videos, Adwords SEM, site SEO, landing page A|B optimization, tracking via Google Analytics and Facebook pixel to optimize conversions and social media content deployment.

Los Angeles, Ca

• Helped build CPC email marketing division at Ad.net. Grew CPC email affiliate business to include CPA email, display, search, co-reg, and call-center traffic by sourcing leads across the affiliate marketing industry and culling previous relationships. • Built and edited HTML email creatives (editing HTML directly)• Implemented creatives and tracking pixels into Ad.net native platform, Cake’s platform, and publisher’s platforms.• Managed and grew accounts day-to-day by adjusting metrics and sub-IDs to smart-price traffic and increase ROI, identifying and communicating high-quality traffic opportunities.• Provided feedback to sales team on inbound offers based on traffic available.• Brokered individual publishing deals as high as $125k revenue per month.• Compiled and processed reports tailored to individual clients to maximize their returns.

Los Angeles, Ca

• Extensive experience on both Pub and Ad side of CPC/CPA display, email, search and app spaces; and managing Adk’s targeting algorithms for their CPC display/email hybrid.• Utilized HTML and design skills to produce all ad copy/creatives across our CPA affiliate network.• Managed advertiser accounts of such brands as AT&T, Orchard (HSBC) Bank, Finally Fast PC.• Adjusted budgets, bids, creatives, email lists and pubs daily to meet or exceed client ROI goals.• Grew advertiser account Finally Fast PC from $2k revenue/month to over $40k in one month by optimizing their landing pages and creatives, and tailoring them to specific publishers who could deliver volume and quality based on unique copy/creative.• Grew my first publisher base from $5k revenue/month to over $150k/month in three months.• Extensive phone and email communication skills to sell clients on new/existing ad products.• Compiled and processed reports tailored to individual clients to maximize their returns.