We specialize in empowering brands to achieve big results throughout North America. Acting as your VP/Director of Sales, Consultant or Fractional Sales Team. We provide the expertise and leadership needed to navigate the complexities of the market and drive your brand’s success.Offering seasoned leadership to guide your brand’s growth. From managing sales teams to developing strategies, we handle the heavy lifting so you can focus on your vision.

Strategically recruited to establish and lead the food service team and broker network for a burgeoning startup specializing in plant-based meat alternatives.Key Contributions:• Orchestrated highly effective go-to-market strategies resulting in a remarkable 100% increase in sales compared to the previous year.• Oversaw the recruitment and comprehensive training of a high-performing broker network, optimizing market penetration and brand visibility.• Provided adept management and instrumental support in revitalizing the GFS North American partnership, contributing to substantial business growth and profitability.

Recruited to build a food service team and broker network for this Multi-Million Dollar plant-based meat alternative brand• Recruited and trained a National Broker Network • Implemented trade spending management tool• Designed / implemented sales reporting system to track Broker/Customer and Dot performance TY vs LY• Working with national and local distributors on authorizations • Built relationships within C&U segment with cooking station takeovers to promote Hungry Planet Products while gaining fall placements • Working with GPOs to gain national approval, Aramark, Sodexo and ETC• In a category that is stagnant and declining, we were able to grow in 2022 +13%, and currently growing business +55%, Q1 2023 vs Q1 2022

Managed food service and industrial sales throughout the U.S. and Canada for this $ 100MM plant-based dairy alternative company. Oversee sales strategy, spend, top-line and bottom-line P&L, forecasting, pricing structure management, distribution growth, and discounting procedures. Manage various national accounts and lead brand development and business growth.• Built brand through guerilla sales and marketing strategies; focused on developing new contacts, introducing product to potential partners, and becoming a leading brand in the plant-based market• Developed partnerships with other non-competitive plant -based companies including Dot Foods and Hungry Planet, Worthington Foods and implemented co-marketing strategies; entered Canada market via Dot Foods partnership, bringing in $14M in past year• Responsible (directly and indirectly) for sales of $40M through implementing initiative to pique buyer interest through product sampling and unique presentations• Saved $100K by renegotiating product shipping rates with UPS• Collaborated with buying groups such as Delaware North, Avendra, Disney, PFG, Sysco, Sodexo, Chef Warehouse, and ETC; developed national food service broker network and created broker materials• Followed lean business model and oversaw hiring processes for sales managers• Built customizable pricing structure to support distributor marketing programs • Gained placement at Mellow Mushroom, Premier, Darden, and Rapid Fire, Disney and ETC’s

Led entry into grocery stores across the Eastern U.S., grew natural food business, and led transition from Natura Foods placement to produce.• Developed new distributer partnerships, nearly doubling retail business through collaborations• Implemented strategic initiatives and relationship growth to increase sales• Doubled shelf placements of company products in supermarkets across the east coast

Hired to transform $30M U.S. operations for $200M global operation, headquartered in Milan, Italy. Led sales team of 43 and held responsibility for hiring and termination of staff. Developed sales and marketing plans for the following five years. Created proposal to restructure sales team from direct store delivery to utilizing distributors and brokers, significantly improving sales and P&L.• Reduced operating expenses by 15%; increased profitability by 20% and sales growth by 12% through restructuring and strategic sales initiatives• Implemented and led quarterly R&D team market research trips to Boston and New York City that led to development of birthday cake gelato flavor and individually-portioned desserts• Collaborated with various buyers, including Pearl River, Costco, and Barnes & Noble

Managed team of three and developed growth strategy. Created pricing structure, promotional initiatives, reporting systems, and budgets.• Grew company by $20M in three years, leading marketing for company and clients• Created product newsletters and developed broker materials such as sampling kits• Developed launch campaigns for large clients and introduced early marketing technique for seasonal products

Developed and executed global sales strategy and set related quotas and SOPs. Built technology partnerships and order entry/sales reporting system.• Grew Sales By $5MM in 3 years. Supported opening of Indonesian wild-caught fish facility, leading to sales and cash value growth• Expanded live fish sales into Canada and California and developed partnerships with retailers • Implemented training for samplers and production facility employees• Led collaboration with Vietnamese fish farm, reducing processing costs and improving efficiency

Developed nationwide broker network, managed books and broker relationships, and implemented new marketing initiatives to increase sales.• Supported new product creation and led Veggie Patch brand to enter #2 market position

Oversaw sales and developed manufacturing and buyer partnerships, turning around Eastern US region to generate profit within first 18 months.

Led sales for Lightlife Foods a meat alturnitive products and held P&L responsibility. Built western U.S. broker network and introduced products to Israel and Canada markets. Implemented online reporting systems.