Responsible for Marketing strategy & implementation, Innovation process and Portfolio management within area NorthJoined local management team January 2014Marketing & Innovation Manager Northern Europe since April 2015

Responsible for Campari / Sky Vodka Tullamore Dew and Crodino brandMarketing planning and Go to Market StrategyKey project: re-positioning Campari brand for the Dutch market

All instore marketing in The benelux, specialism footballAnnual draw up account marketing plans key retailersManaging budgets and coordination of key initiativesImplementation, creation and localization of marketing campaigns in retailKey Projects: Controlled space plan Benelux, EURO2008 (project manager)Achievements: Concept launch of Tunit F50 at 600 points of sale, landing destination doors project.Proud of: Aktiesport partnership and developed and… Show more All instore marketing in The benelux, specialism footballAnnual draw up account marketing plans key retailersManaging budgets and coordination of key initiativesImplementation, creation and localization of marketing campaigns in retailKey Projects: Controlled space plan Benelux, EURO2008 (project manager)Achievements: Concept launch of Tunit F50 at 600 points of sale, landing destination doors project.Proud of: Aktiesport partnership and developed and implemented artificial grass strategyTraining: 2008 Vicre Enterprise Performance Coaching- Rethinking the Client Value Chain Show less

Responsible for building the Heineken brand in EcuadorDevelopment of local 3 year marketing planRealization of commercial activities within the budgetRealization of sales targetDirect reports: brand manager Quito and GuyaquilAchievements: maintained sales 2003 in spite of 30% price increase, positive ebit in 2004. Successfully initiated local brand platform: Heineken Music