As President of Plant Therapy, I focused on making things run smoother, cost less, and work better—all without breaking too much (intentionally). With a phenomenal team that deserves all the credit, we trimmed COGS by 16%, reduced inventory write-offs and waste by 70%, and cut inventory by 45%, unlocking over $3 million in cash for reinvestment.One of the highlights? Leading the charge to Shopify Plus for our website and partnering with some of the smartest minds to untangle our integrations with Celigo. The result? A tech stack that didn’t just work—it worked beautifully. And thanks to the brilliance of the team, we boosted profitability by 53% in the first year. Not bad for a group that insisted on having a little fun along the way.

As Executive Vice President at Plant Therapy, I had the privilege of working with an exceptional senior leadership team to help transform a $1 million startup into a $40 million success story—all while keeping the entrepreneurial spark alive. Together, we tackled major projects, like upgrading to NetSuite as our ERP and Deposco as our WMS, laying the foundation for scalable growth and a future-ready operation.I had the opportunity to dive deep into Amazon operations (FBA, MFN, Vendor), refine paid advertising strategies, and collaborate on taming our tech stack into something efficient, cohesive, and a lot less intimidating. On the sourcing and procurement side, we worked to align operations with ambitious growth goals, keeping things smooth, cost-effective, and focused on the future.That kind of growth doesn’t just happen. It was the result of a senior leadership team that turned challenges into opportunities and ideas into extraordinary results—all while making the journey as rewarding as the destination.I led our end-to-end Amazon operations (FBA, MFN, and Vendor), collaborated with the team to optimize paid advertising strategies, and managed our entire technology stack. On top of that, I worked closely with sourcing and procurement to align these functions with our growth strategy, all while keeping operations efficient and future-focused. It was a team effort to position Plant Therapy for continued success, and I’m proud of what we accomplished together.

At Plant Therapy, I came on board to help strengthen and streamline the operational backbone—basically, to make things run better, faster, and smoother without setting off too many alarms. Working with a ridiculously talented team, we took on manufacturing, fulfillment, equipment management, sourcing, and procurement, tackling each challenge like it owed us money.One of the big wins? Modernizing our tech stack and leading the charge to transition from ZenCart to Miva, creating a foundation that could handle growth without breaking a sweat (or at least not too much). It wasn’t just about operations—it was about making things scalable, efficient, and a whole lot better for the customers we served.My focus was on optimizing processes, driving efficiencies, and collaborating with teams to build a robust infrastructure that supported Plant Therapy’s dedication to quality and innovation in the eCommerce space. It was a rewarding opportunity to help the company grow and thrive.

As Division Manager for Turf & Ornamental at Land View, following their acquisition of Pro-Green Supply, I was brought on to establish and grow the company’s presence in the turf and ornamental category. My role involved developing new in-house products, securing chemical contracts, and launching an e-commerce sales channel that expanded our product reach across the United States. This work not only strengthened our offerings but also opened new market opportunities nationwide.

I oversaw Festive Glow Holiday Lighting, growing our Christmas light installations from 80 homes to over 400. Recognizing the potential for further growth, I began importing our own products to better serve both Festive Glow and our Turf & Ornamental customers. After establishing a strong wholesale customer base, I successfully exited the installation side to focus on what felt more scalable—wholesale holiday lighting. This strategic shift allowed the business to grow to $5 million in revenue.

As General Manager at Pro-Green Supply, a small local company specializing in Turf & Ornamental products, I led the team in providing custom-formula lawn care fertilizers across Idaho, Utah, and Nevada. Our focus was on delivering tailored solutions that enhanced landscape health and beauty, meeting the unique needs of a diverse clientele and driving regional impact in the lawn care industry.