- Responsible for integrated marketing strategy + execution across all channels (retail, DTC, wholesale)Including visual, B2B/trade, retail, digital, email, CRM, influencer, social, paid media,And press/communications- Served as regional lead for Barbour.com transactional site launch in US, surpassing first year annual plan in 8 weeks - Responsible for allocation and management of marketing budget- Foster close partnership and comarketing efforts with major retailers (Nordstrom, Saks, Bloomingdale's etc.)- Partner closely with global team and regional teams for increased visibility and seamless alignment

- Spearheaded strategy and execution of institutional Barneys campaigns across communication channels in partnership with internal and external partners- Partnered closely with buying and creative teams to execute seasonal brand and vendor campaigns, utilizing all touchpoints: store windows, in-store visuals, events, direct mail, advertising, digital, editorial, press, and social media- Fostered and maintained luxury partnerships and collaborated on seasonal customer programs- Strategized 360° targeting campaigns across business channels to drive customer acquisition and retention in partnership with CRM team- Lead brand marketing voice and editorial copy strategy across in-store and online vehicles, including editorial content featured in seasonal mailers- Negotiated and executed national, regional, and digital advertising to support brand, campaigns, and vendors- Managed Marketing Manager, Media Manager, and Editorial Social Manager

- Strategized and executed all offline/online marketing to support Men’s Polo Business in the Wholesale channel, including department and specialty stores- Developed omnichannel campaigns and initiatives to communicate brand seasonal strategy and merchandising goals tailored to account nuances- Partnered with internal Advertising agency and digital team on shoots, materials, and creative projects, ensuring campaign alignment cross channel- Continually managed and allocated Polo Men’s marketing budget across vehicles- Liaised directly with Sales, Retail Development, and Merchandising teams on catalog placements, in-store collateral, and event execution

- Strategized and managed all branding and marketing campaigns across print and digital fromconception to production and placement: enhanced marketing activity driving annual Web Traffic increase +767% TY/LY- Strategized and executed social media outreach - includes Facebook, Twitter, Pinterest, Instagram, and Sailormade weekly newsletter; Social Media Following +1230% TY/LY- Produced and oversaw styling of photo shoots for seasonal lookbooks and product shots; assets used across Digital, PR, and Sales- Drove topside sales revenue as Brand Ambassador at all events: plan and execute trade shows, in-store events, and trunk shows. Annual outsized sales growth of +750% TY/LY- Procured and organized fashion editorials and features for print and digital publications- Researched lifestyle blogs and general fashion market news to pinpoint and identify current trendsand emerging apparel/accessories brands for potential partnership or collaboration