The NASPO Supplier Advisory Group attends regular meetings, workshops and consultations to share insights and work collaboratively with NASPO to provide recommendations that ultimately informs NASPO’s leadership and the future of procurement.

Launched Government Sales Initiative across the United States from $0 in Revenue. Grew business into the majority of the United States with fastest growing industry revenue in 2021 across Federal, SLED (State, Local and Education) and other municipal purchasers. Served as project manager for sales and service of transportation equipment and software, occasionally aggregating over a dozen product lines for buyers. Identified and developed needs with public sector officials through writing proposals for transportation equipment and infrastructure. Successfully awarded over a dozen SLED and Federal Contracts, including cooperative purchasing contracts including Sourcewell, CMAS, COSTARS, BuyBoard. Secured multiple state adoptions. Also served as main point of contact for contract administration for above aforementioned contracts.Planned and executed omnichannel marketing strategy including digital marketing, direct marketing, event marketing, and more. Featured speaker at National Institute of Governmental Purchasing’s Annual Forum. Trained vendors and vendor-partners on successfully utilizing company’s contract platform to sell more transportation equipment and business solutions. Responded to open-market public sector purchase requests (RFPs, RFQs, RFI). Submitted protest letters, letters of justification, sole source notifications and technical submittals.

Assembled full-time team of Sales Professionals, Service Technicians and other Management. Grew team from 3 to 13 people, plus an additional 4 interns during summers. Manage a total of 17 people, interfacing with dozens of factory representatives for over 25 partner brands. Negotiated exclusive and semi-exclusive partnerships with Automotive Dealers Associations representing over 600 New Car Dealers. Employed a fully-integrated marketing plan for Liftnow, including earned, owned and paid media, direct mail and print marketing, and an event-driven strategy including educational seminars, trade shows, committee meetings, and more. Personally responsible for creating overarching strategy, delegating tasks on both the sales & marketing side, and executing the strategy. Responsible for most content generated, including multimedia pieces such as custom boxes and souvenirs. Interfaced with graphic design, web development, brand development and computer engineering agencies to develop industry-first marketing materials as well as the launch of Liftnow's dedicated SaaS (software-as-a-Service) platformGenerated educational content for our customer base.Exhibited and represented Liftnow at regional and national trade showsDocumented path to purchase and implemented pricing strategies, forecasting models, and regional analysis to maximize revenue.

NYCARA is a not-for-profit organization in the five boroughs that unites us as Auto Repairers first. Board Member and Marketing Chair. Tasked with increasing new signups, creating curriculum and securing corporate partnerships. Personally responsible for the incorporation and securing 501c(3) status. Signed up hundreds of members in the local NYC market, including automotive shops, tire dealers and collision shops. Annual memberships ranged from $100-300/yearSecured over a dozen preferred vendors and media partners.Planned, oversaw and executed marketing plan including direct mail, email marketing, and event marketing and planning. Drove signups to paid in-person event through Facebook Paid Advertising, Google Ad Grants, and more.

I have consulted with corporate clients across many industries including food, health/wellness, technology, automotive, and social services, including 501(c)3s.I also focus on smaller businesses and communities to bring better returns to clients to make positive impacts in their industries. For example, we implement discounts for not-for-profits.I take on smaller, project-based marketing campaigns and efforts, but clients see the greatest return on their investment through an ongoing relationship that can be as involved or as advisory as a client chooses.

Conducted property research of tenants, lease expiries, and cash flows to provide new information and value over 500 office properties in Westchester County and surrounding areas with an estimated market value of $3B.Assisted director of acquisitions at RM Friedland’s parent company, Robert Martin, on a residential development project.

Lead five-person team of interns responsible for marketing, deal origination, and financial analysis. Personally sourced and underwrote numerous global real estate deals totaling over $300M in the retail, hospitality, multifamily, industrial and agricultural sectors. Utilized variety of public and private information to strengthen and complete pro forma analyses in value-add and opportunistic projects. Used Spanish fluency to translate financial and operating documents of Panamanian investment partners in a $200M hospitality project.Provided multimedia-marketing solutions, including a weekly newsletter, social media (with special focus on SEO and SEM), press releases, and educational material for investors, including detailed concept write-ups and speculation pieces. Investor base grew over 300% with over $5m in newly invested funds.

Created presentations and generated leads for both the securities trading and investment bankingdivisions of the firm; trained by Senior VP in quantitative analysis of securities. Identified and remedied operational inefficiencies in client databases.