Optimize the Sales Performance AF/KL world-wide by providingcorrect performance monitoring instruments, seekingopportunities and ensuring accurate reporting to take effectiveactions. Provide timely and accurateSales Management Information based on the Sales Funnelprocess.-Define the relevant Sales Performance Metrics anddashboards.-Provide regular and accurate dashboards to measureperformance and progress.-Monitoring of Sales Performance.-Close contact with Business Intelligence Department toensure optimal Management Information and Systems.-Provide accurate and timely Sales Reports and Dashboardsto the relevant Platforms.-Support the Budget and Forecasting process with relevantdata.

Database Marketing Management of all marketing / intelligence databases within KLM NL, to enable KLM NL to become a customer-centric organisation with focus on CRM and 1-to-1 marketing:• Manage Dbase system operation tools• Manage Dbase processes and datacapture (customer information) for CRM purposes• Manage and secure data integrity• Enable implementation of Direct Marketing/CRM from database perspective• Support customer centric campaigns and promotions• Manage database-related innovation projects• Provide Management Information & recommendations• Manage consolidation of business intelligence (BtC/BtT/BtC) dataThe Database Marketing Manager is responsible for the integral (marketing) performance (content, data integrity, data usage and MI) of all customer data of KLM Nederland (BtC/BtT/BtB).

Safeguard position of KLM the Netherlands in the Dutch market. By implementing Pricing strategy to stimulate direct/indirectSales, with goal to optimise Revenue and Yield for KLM the Netherlands on the Asia, Africa, Mesa, Antilles and South America flows.Usage of SWOT analysis to investigate KLM NL market position compared to competition and have the best competitive (All-in) fares and conditions in the Dutch market.

Forecast Demand and PNV for the German& CEE Market with goal to optimise Revenue and Yield for Intra European flows.SWOT analysis KLM market share compared to competition. Safeguard fleet developments on Germany & CEE by creating growth path.

Signalling of Network opportunities on Spain, Portugal andFrance. Monitoring /reporting performance of KLM flights to/from South West Europe. Responsible for the correct settings of the Risk factor to minimize Denied Boarding.

Responsible for Inventory Steering of the Spanish, Portuguese and France market.Active looking and taking advantage of opportunities and analysing of Market developments combined with a quality forecast with final target Revenue optimisation. Responsible for the co-ordination of the PQ’S within Europe.Compose guidelines for the Groupdesk and the Establishments.Optimise Revenue Plan SWE and responsible for the co-ordination between Revenue Management Europe and the establishments involved.

Responsible for group handling, last day control and several Operational tasks. Signalise opportunities/ threats in the US market. (dedicated to area DTW/NYC/MSP) to optimise class mix. Both for KLM and NorthWest .

Make reservations for hotels, tours and transfers on behalf of incoming KLM passengers.Allotment co-ordinator, SAHARAsystem updates, contact person AMS/RH and dedicated hotels.

Streamline messages and correct whenever needed to minimise CRS costs (supported by screening and queues.)

Regulate Cargo on (non-) palletised flights on Europe and ICA, for KLM and partners as well 3rd parties, which are handled by KLM

De DDMA commissie Klantdata & Dialoog stelt zich ten doel de bewustwording van de meerwaarde van goede klantgegevens binnen de dialoogmarketingbranche te vergroten. Hoewel bedrijven zich vaak wel realiseren dat slechte data geld kost of businessprocessen beïnvloedt, blijkt het nog niet zo eenvoudig om kwaliteit van de klant- en prospectgegevens te verbeteren en te borgen. Inzicht in deze gegevens leidt immers tot hogere effectiviteit en verbeterde bedrijfsresultaten.Daarom wil de DDMA Commissie Klantdata & Dialoog organisaties bekend maken met de relevante aspecten van gegevensmanagement in strategische en operationele context. Dit doet de commissie onder andere door de organisatie van seminars, themadagen, debatten, clinics en kennisdeling via onderzoek en publicaties. Kernvraag hierbij is wat organisaties met hun gegevens moeten doen om de dialoog met hun klanten (consumenten en bedrijven) te optimaliseren.Een belangrijk moment is het jaarlijks terugkerend event Data & Dialoog in de praktijk (voorheen de Dag van de Datakwaliteit), waarin de zaken als datakwaliteit, analyse en segmentatie van klantgegevens, integratie, datacollectie en data governance aan bod komen. Aan het eind van deze dag vindt de uitreiking van de Customer Data Award plaats. Deze prijs zet organisaties in de schijnwerpers die het management van klantgegevens op operationeel en strategisch niveau efficiënt en succesvol positioneren.Meer informatie op http://ddma.nl