The Exceedigital team is a tight crew of talented people with over two decades of customer data and personalised communications experience. We value honesty and straight talk. We deliver results, not rhetoric.Whether you are considering investment in new CRM and Digital Marketing Technology, onboarding the Salesforce CRM & Marketing Cloud investment you’ve already made or rolling out all the great functionality and features, we can help. We believe that CRM and Marketing Cloud solutions such as Salesforce can positively transform your customer relationships and your business but that the technology alone doesn’t guarantee success. No two CRM and Marketing Technology implementations are the same. It must be tailored to your environment and strategy, must connect your data sources, enable you to speak to customers in your language and be adopted by your people.Our focus is on helping your team understand, embrace and drive the technology to make it successful. We keep it simple along the way by never losing sight of the prize – to put your customers at the centre of your world.Contact me on 0408 600 393 if you need help with you CRM or Marketing Cloud.

mmw3degrees is a specialist provider of one-to-one customer communications and one of Australia’s most experienced direct marketing companies that has proudly been serving the direct marketing industry for over two decades.

Pitney Bowes is a global technology company crafting innovative products and solutions that help clients “get it right” in the complex world of commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. Founded in 1920, Pitney Bowes operates around the world, delivering accuracy and precision to more than 1.5 million clients.

YPO is a global community of 24K leaders, including 100 in Sydney, committed to becoming better leaders through lifelong learning and idea exchange. The organisation offers its members best in class educational resources, alliances with leading institutions and specialised networks to support their business, community and personal leadership practices. • Engaged in peer-to-peer mentoring as a member of an 8-person forum comprising of CEOs/executives;• Appointed Forum Officer to coordinate CEO assignment to peer forums, ensuring zero conflict of interest.

Following the acquisition of my company, iGroup Australia, by Bluestar Group in 2014, I took a position on the management team to lead the operational transition of all iGroup customers, contracts and staff to Bluestar. Since stabilising the business, I have focused on managing new sales and business development activities with a focus on sustaining revenue volumes and identifying new opportunities for market growth. • Successfully led the customer, contract and staff transition to Bluestar, exceeding expected retention rates for staff and customers through the creation of open dialogue and frequent communication;• Secured new and cross-sell deals with blue-chip businesses to drive multimillion-dollar revenue growth.

iGroup Australia was a direct marketing company that used expertise in web, print & mail, digital, social media and mobile video channels to transform single purchases into lifelong customers. Co-founding the company as an equipment supplier in 1992, I oversaw its growth as sole owner from 2004 to its acquisition by Bluestar in 2014. With a view to transition the business to align with the digital evolution, I shaped and executed a vision inclusive of a new value proposition with improved integrated channel capabilities and service transparency. As MD, I recruited a management team to lead operational delivery, while I continued to lead sales, business development strategies, maintain customer relationships and oversee financial performance. It was during this period that business grew significantly in terms of size and services, supported in part through a number of M&A transactions and partnerships with digital organisations. • Successfully expanded the business into the digital market to more than double revenue in 3 years;• Identified and managed M&A transitions including acquisition of 2 business in Melbourne and Brisbane driving a further +400% increase in turnover, growing the business to operate in 3 states with 120 staff;• Managed the successful acquisition of iGroup Australia to Bluestar, a deal that resulted in unique offering for marketers in the direct and 1-1 communication space.

In 1992, I co-founded a company that supplied desktop folding machines to businesses in Sydney. Evolving the company to become a leading service provider of design, print and mail services, my focus was on shaping sales and business development strategies for the business, and driving growth fuelled by a value proposition that answered the needs of the market. During this time, the business grew to employ over 10 staff with strong sales and operational capabilities, maximising opportunities to grow revenue and market share. • Successfully evolved the business from an equipment supplier to a direct marketing company, navigating a competitive environment to build a boutique company with an agile reputation;• Built the business from the ground up to a multimillion-dollar turnover, establishing a customer-focused business model and operating culture providing a 24/7 service for SMEs.

My first step into sales leadership, I managed a team of 4 representatives to deliver cold calling and customer acquisition activities in order to maximise revenue generated across the CBD territory. I mentored junior staff to lift sales and business development capabilities, and ensured that relationships built at both decision maker and supporter levels supported successful tender processes and a strong sales pipeline. • Grew the territory from the ground up to a multimillion-dollar revenue stream in just 4 years, securing accounts with key clients such as Manchester Unity, Northwest Airlines and Optus.