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I have been leading successful brands and teams in the hair and beauty industry for over 15 years. Growing companies and executing go to market strategies to take them from the ‘under dog’ to ‘top dog’ is incredibly rewarding and fun. For Shortcuts, a salon technology company, this journey started by partnering as a distributor and then selling the business to the brand and becoming CEO in the UK & European region and growing to be the market leading salon software company. Being promoted to CEO of North America required a very different strategy and focus. Within 5 years we took the market leading position with chain business and developed exceptional Enterprise relationships. My team implemented technology into the largest chain and franchise groups in the world. The growth in the US with clients like ULTA, Ratner and Sport Clips built incredible value and allowed the business to be sold to Constellation Software in 2013. Pulp Riot was an irresistible opportunity to join an amazing new hair color start up. We grew the revenue in year one to 11M via National (Salon Centric) and regional independent Distribution. As the fastest growing hair color company in the world, Paul spear headed the sale of Pulp Riot to L’Oreal US in 2018. In the 3 years to follow, Paul was the brands COO, leading the sales, finance and operations teams as they integrated into the L’Oreal machine. Paul has now joined his wife and part of linkup marketing inc & sustainbeauty.co. Sustain Beauty brings new sustainable tools, products & services from overseas to the North American market. An example has been ECOHEADS - an Aussie start up that helps artists & salons conserve water and save color waste - creating a whole new category.
Linkup Marketing
View- Website:
- freedomsuites.com.au
- Employees:
- 2
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Technology ConsultantLinkup MarketingLos Angeles, Ca, Us -
Co-OwnerFreedom Suites Australia Aug 2018 - PresentAustraliaNow at 12 locations the team are delivering an amazing environment for independent hair and beauty professionals to do their thing. Watch this space :) -
Co-FounderLinkup Marketing Jan 2009 - PresentGreater Los Angeles AreaOriginating in digital marketing services for the manufacturer & salons/stylists within the beauty industry we then entered the distribution of products & services that help salons, stylists & barbers thrive in today's changing beauty industry. Our focus on sustainable solutions brings ‘eco’ to artists in the salon world. Our purpose to make a real difference to our amazing beauty community and we love creating unique and positive impacts. Linkup provide consulting & marketing services… Show more Originating in digital marketing services for the manufacturer & salons/stylists within the beauty industry we then entered the distribution of products & services that help salons, stylists & barbers thrive in today's changing beauty industry. Our focus on sustainable solutions brings ‘eco’ to artists in the salon world. Our purpose to make a real difference to our amazing beauty community and we love creating unique and positive impacts. Linkup provide consulting & marketing services for brands looking for penetration in the North American market. We provide the market analysis, we help build the buzz and then identify the path to success. Our focus is always on the salon professional and owner. ECOHEADS was the beginning of a new smarter and healthier world for you, the industry and our planet - by 2023 close we have over 52k basins saving water. Www.ecoheads.comWww.sustainbeauty.co Show less -
See Pulp RiotL'Oréal May 2018 - May 2021United StatesL’Oreal acquired the Pulp Riot brand in May 2018. Completed a 3 year project to ensure the brand integrated with L’Oreal ProfessionalProducts division. I the last 12 months focused on international expansion into Canada, Western Europe & Australia. -
CooPulp Riot Jul 2017 - May 2021Los Angeles, CaliforniaBoarded a rocket ship that has made the industry a very colorful place to be.We create and launch amazing products for artists and salons and build an incredible sense of community. By being lean and moving fast, we sold Pulp Riot to L’Oreal in a record time for a significant multiplier. In year three my goal was to hit over 30M in world wide sales and ensure a seamless integration of Finance, Sales and Operations into the largest beauty company in the world. We achieved both goals. In 2020 we… Show more Boarded a rocket ship that has made the industry a very colorful place to be.We create and launch amazing products for artists and salons and build an incredible sense of community. By being lean and moving fast, we sold Pulp Riot to L’Oreal in a record time for a significant multiplier. In year three my goal was to hit over 30M in world wide sales and ensure a seamless integration of Finance, Sales and Operations into the largest beauty company in the world. We achieved both goals. In 2020 we achieved over 40M in world wide sales the 2021 budget/forecast is 55M. In my last year I ran International and restructured two channels for growth - an affiliate and export model. We will double sales in 2021 with Distributors like ADI, New Flag and Rogue Beauty. Show less -
Ceo North AmericaShortcuts Software Jul 2007 - Jul 2016Greater Los Angeles AreaOversaw all operations from marketing through to company strategy while also taking a hands-on approach to client management and business development. -
Ceo UkShortcuts Software Feb 2005 - Jul 2007Responsible for managing all company operations. Spearheaded a range of visionary strategies that served to substantially grow the company in terms of both market share and turnover. -
Co-Founder/Managing DirectorPos Distributor (Shortcuts Reseller) Feb 2002 - Feb 2005Manchester, Greater Manchester, United KingdomCo-founded a Technology Distributor after identifying needs within the the hair and beauty industries & dry cleaning/linen services for software designed to streamline daily procedures such as scheduling, retention marketing, point of sale, employee management and logistics. The core values centered on two principles: simplifying business processes through technology and keeping ease-of-use top of mind.In what soon became a highly profitable enterprise, we more than doubled the profits… Show more Co-founded a Technology Distributor after identifying needs within the the hair and beauty industries & dry cleaning/linen services for software designed to streamline daily procedures such as scheduling, retention marketing, point of sale, employee management and logistics. The core values centered on two principles: simplifying business processes through technology and keeping ease-of-use top of mind.In what soon became a highly profitable enterprise, we more than doubled the profits for each year.Recognizing the potential in the salon and spa industries, Paul partnered with Shortcuts to bring the company to the UK and it wasn’t long before we became the largest Shortcuts reseller in the world before being purchased by Shortcuts Software. Show less
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ConsultantMichael Page Jan 2001 - Feb 2002Specialized in the recruitment of software and hardware sales positions within the UK. -
Sales ManagerInfopos Systems Ltd Sep 1998 - Dec 2000
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Sales ConsultantDcs Plc Sep 1996 - Aug 1998
Paul Tate Skills
Paul Tate Education Details
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Commerce -
English Literature (British And Commonwealth)
Frequently Asked Questions about Paul Tate
What company does Paul Tate work for?
Paul Tate works for Linkup Marketing
What is Paul Tate's role at the current company?
Paul Tate's current role is Technology Consultant.
What is Paul Tate's email address?
Paul Tate's email address is pa****@****ing.com
What is Paul Tate's direct phone number?
Paul Tate's direct phone number is +6113006*****
What schools did Paul Tate attend?
Paul Tate attended University Of Birmingham, Reading Blue Coat School.
What are some of Paul Tate's interests?
Paul Tate has interest in Children.
What skills is Paul Tate known for?
Paul Tate has skills like Business Development, Management, Sales, Strategy, Marketing, Marketing Strategy, New Business Development, Sales Management, Leadership, Direct Sales, Crm, Start Ups.
Who are Paul Tate's colleagues?
Paul Tate's colleagues are Rebecca Randle, Michael Walters, Madielyn Dela Paz.
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