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I am an experienced music and entertainment professional, most recently as General Manager at Sony Music’s AWAL (formerly Kobalt Music Group), directly responsible for all Marketing, Audience Development, Digital Accounts and Promotions teams in the UK and around the world.I am a creative and forward-thinking executive, a proven leader and people manager, with exemplary strategic and organisational skills. I focus on driving collaboration, innovation and creativity through teams whilst promoting diversity and equity.My 20 years experience in the music industry has given me a deep knowledge and understanding of music markets around the world, working within both independent and major set ups.I have a proven track record for success, having expanded AWAL's UK & International Marketing team from 2 to 45 people, opened multiple offices around the world. I have delivered and overseen multiple successful artist marketing campaigns globally for both developing and established independent artists and labels, alongside driving significant increase in revenues.
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Director, Artist ServicesBelieveLondon, Gb
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Advisory BoardMusic Technology Uk Nov 2023 - Present -
Chief Operating OfficerUn:Hurd Music Feb 2023 - PresentLondon, Gb -
General Manager, AwalAwal Jun 2016 - Jun 2022London, London, GbAs General Manager, I had direct responsibility for multiple departments globally, running a team of 45 people and with ultimate responsibility for the success of Global Artist Marketing campaigns.I oversaw multiple #1 album campaigns in the UK and around the world and achieved a number of Platinum, Gold & Silver campaigns for developing and established artists including Little Simz, Gerry Cinnamon, Nick Cave, Lauv, girl in red, Rex Orange County, Tom Misch, FINNEAS, Lenny Kravitz & many more.I opened new offices and hired team members in multiple locations including Paris, Berlin, Stockholm, Sydney & Miami, alongside the expansion of UK-based team Marketing, International, Promotion and Label Management teams.Through this expansion, I built and constantly evolved work flows, processes and systems to ensure the marketing and promotion teams were operating effectively.I continually drove the team forward, exhibiting innovation and creativity both on a campaign and business level whilst ensuring development, focus and motivation of team members.I delivered significant results, success, growth and revenues globally. -
Vp International MarketingAwal Feb 2013 - Jun 2016London, London, GbI ran the International Marketing Department, setting up and managing global marketing campaigns and budgets for AWAL's roster, including Nick Cave & The Bad Seeds, Lauv, Tom Misch, Pet Shop Boys, Lenny Kravitz David Gray, Todd Terje, Courtney Barnett & many more
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Board MemberAssociation Of Independent Music (Aim) Oct 2018 - Oct 2020I sat on the AIM Board for 2 years, representing the UK Independent Record Companies.I was part of the Distribution Action Group which put together the Digital Distribution Switch Code
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International Marketing ManagerCooperative Music Nov 2006 - Feb 2013Cooperative Music is an international network for independent labels, licensing, marketing and promoting records globally.My role was running the International Marketing team, running and driving projects around the world.Key campaigns include Mumford & Sons, Phoenix, Two Door Cinema Club, Fleet Foxes, The Black Keys & many more
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Label & Marketing ManagerBella Union Limited Sep 2003 - Jun 2006Having started as an intern, I was promoted to run the Label and Marketing operations of the independent record label Bella Union.
Paul Trueman Skills
Paul Trueman Education Details
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University Of BristolMathematics With Statistics
Frequently Asked Questions about Paul Trueman
What company does Paul Trueman work for?
Paul Trueman works for Believe
What is Paul Trueman's role at the current company?
Paul Trueman's current role is Director, Artist Services.
What is Paul Trueman's email address?
Paul Trueman's email address is pa****@****sic.com
What is Paul Trueman's direct phone number?
Paul Trueman's direct phone number is +4478137*****
What schools did Paul Trueman attend?
Paul Trueman attended University Of Bristol.
What skills is Paul Trueman known for?
Paul Trueman has skills like A&r, Music, Record Labels, Music Industry, Music Production.
Who are Paul Trueman's colleagues?
Paul Trueman's colleagues are Schanell Rodrigues, Ketan Desai, Rym Zobiri, Gulfateh Khan, Juliette Meiller, Zoe Schnebelen, Léna Goin.
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