Leading the full sales function within the Möet Hennessy Australia business to achieve business objectives and develop the sales organisation to maximise effectiveness and efficiency. Working across Off-Premise, Wholesale, Specialists, On-Premise and Partnership & Corporate to build a future ready commercial organisation.Integrating new brands and developing a portfolio strategy to ensure continued and long term success. - Moet Hennessy Executive Committee Member- Drinks Association Mentor 2022 / 2023

Channel lead for the National On-Trade and Route to Market for the Moet Hennessy UK portfolio of brands inc. Moët & Chandon, Veuve Clicquot, Dom Perignon, Krug, Ruinart, Hennessy, Belvedere and Glenmorangie.Driving best practice, change management and challenging the norm within Moët Hennessy. Transitioning the business through new ways of working in regards to Trading Terms, Pricing , eBusiness, Compliance and Capability development. Managing a team of 7 people based nationwide to deliver in line with business expectations in terms of value, volume and profitability.Skill development: - LVMH Leadership Foundation Program (LFP) - LVMH LFP Mentor- Project lead on Trade Terms Committee- eBusiness development through test & learn mentality- Amazon Commercial lead- UK lead of Global Sales Capability Programme (Future Commerce)

Leading the team of the no.1 up-and-coming beverage distributor in South East Asia - Singapore Beverage (SingBev) with full P&L responsibility.Distributor for Diageo Reserve, Treasury Wine Estate (TWE), Castel, Codorniu, Distell, Fever Tree, Lanson, Group Penaflor, Gallo, Zonin, WOW Electrolyte, Nakd Water & Red Bull.Objective was to scale the business whilst maintaining service levels through aggressive new brand acquisition and expanding the current account base. Achieved through improving organisation structure, introduced a Trade Marketing function and developed both the On-trade through territory re-organisation, incentives and training and the Off-Trade through developing key eRetail customers in Redmart & Amazon.

Business Unit: Professional Product Division (PPD)Responsible for managing key retail accounts team - Price Attack & Hairhouse Warehouse. Responsible for over 20% of the total AUS business. Role included all Distributors, Wholesalers and Key Accounts to drive sustainable growth and profitability.Key Buckets of work1. Retailers / Distributors / National Chains / Wholesalers – Manage at senior level (C++)2. New Business Lead – Strong field presence to assist in the conquest of major new business3. National Sales Education Trainer – Act as the sales capability trainer for Australia4. Develop a team to support the commercial drive within the organisation through insights, data and category information

Business Unit: Professional Hair & Beauty ProductsResponsible for the co-development & delivery of the Distributor Market Business Plan for The Philippines, Malaysia (East & West), Brunei & The Pacific Islands. Objective was to achieve Salon Professional sales, financial, volume and operational objectives & doing so by leveraging best in class execution of the aligned Joint Business Plan within Asia.Key Buckets of work1. Enables successful Distributor operations - Philippines, Malaysia, Pacific Islands2. Drives Distribution (KA Management); 3. Builds organizational capability - Capability Manager for SE Asia4. Ensure profitability through P&L management

Business Unit: Professional Hair & Beauty ProductsAccount Management of top independent hairdressing salons in NSW. Total solutions from ordering of day to day products through to full business development. Contract negotiations, joint business plans & value creations. Particular focus is placed on retail and technical development of the clients.Part of 12 month B2B eBusiness project to design, test and launch global platform.

Business Unit: Professional Hair & Beauty ProductsAccount Management – First point of contact for all the client within my territory. Looking after 2 major cities and an island the territory accounted for 40% of all turnover for the South-West UK area. 160+ buying accounts the role involved a wide diversity of accounts.

Build new business from scratch based on cold calling and industry leads. I was employed to work alongside my manager to expand the division. It was highly profitable but very time consuming and admin intensive, but learning industry knowledge was essential to be able to speak with major Oil & Gas/Yacht building CEO’s/Managers.