Paul W.

Paul W. Email and Phone Number

Vice President and Head of Planning @ Grayling
Shanghai, China
Paul W.'s Location
Jing'an District, Shanghai, China, China
About Paul W.

Paul is a seasoned storyteller who consistently enables brands to convey compelling stories to both consumers and the public. With nearly 15 years of experience, he specializes in integrating brand strategy with IMC planning, transforming brand messaging into consumer passion, and addressing not only communication challenges but also business problems and brand growth.He is a versatile professional with a diverse background spanning 4A advertising agencies, PR firms, strategic planning, and client leadership roles. His expertise covers sectors including FMCG, real estate, hospitality, 3C (computer, communication, and consumer electronics), fashion, and B2B. This extensive experience makes him a highly adaptable and multifaceted talent capable of driving impact across a broad range of industries.

Paul W.'s Current Company Details
Grayling

Grayling

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Vice President and Head of Planning
Shanghai, China
Website:
grayling.com
Employees:
554
Paul W. Work Experience Details
  • Grayling
    Vice President And Head Of Planning
    Grayling
    Shanghai, China
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  • Grayling
    Vice President/Head Of Planning
    Grayling Jul 2019 - Present
    Shanghai
    -Working as a partner role to build Grayling China's IMC team from scratch and lead a team of social/digital professionals, planners and creatives.-Developing exisiting business and growing new business for the agency.-Taking care of the company's 2 largest clients: HUAWEI CBG Overseas(Across multiple lines from Phone, Tablets, PC, Wearables to IoT products), Midea Overseas(Air Conditioner). Providing social and digital communications from strategy to executions, creative content, TVC and social assets etc. Gaining lots of marketing communications experience for Chinese brands going outbound.
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  • Ruder Finn Asia
    National Planning Director Of Imc
    Ruder Finn Asia Jul 2017 - Jun 2019
    Shanghai City, China
    -My role was to transform and build IMC/brand planning for Ruder Finn in Greater China. This includes all departments within each one of our 3 offices(SH,BJ,GZ)and across all our clients. I was key player and transformer of company's IMC transforming fleet, with the team we are in charge of steering the Agency into the future.-In the 2 years time with RF, we successfully transformed the agency into a more integrated direction. Helped the company win lots of new pitches, bring many new businesses in and together we made a change for the company.-Led IMC strategy for clients: 3M, Almond Board of California, Hennesy, Vivo, Life Nutrition(health supplements), Wintastar(Hotel and Resort)
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  • Edelman
    Senior Strategic Planner
    Edelman Apr 2015 - Jul 2017
    Shanghai City, China
    -I was the first batch of 4A planners and professionals recruited by PR world(starting from Edelman) to do social and digital transformation.-As first planner hired by Edelam APAC to help it transform from a traditional PR agency into an integrated marketing firm, I spent 2 years working with digital experts, creatives and PR consultants to provide brand strategy, social and digital planning, and IMC solutions to our client.-Together we were exploring a brand new trial and model in the industry that weaves advertising solution into PR consulting.-Led IMC strategy for our clients-Bright Diary, Almond Board of California, Pizza Hut, iRobot, SC Johnson-Mr Muscle, Siemens, Coca Cola MTC, Nan Fung Group(Shopping Mall).
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  • Saatchi & Saatchi
    Senior Strategic Planner
    Saatchi & Saatchi Apr 2010 - Apr 2015
    中国 上海市区
    -5 years time growing with Saatchi planning team, I equipped and armed myself with solid brand planning and communications planning mindset and skills esp. in FMCG category.-Lead the development of brand positioning/communication strategy for Coca-cola Minute-Maid(Minute Maid Pulpy, Minute Maid Dairy, Minute Maid trademark), General Mills(Haagen-Dazs, Wanchai Ferry), Haski(Outdoor clothing brand), Citroen DS(Car brand).
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Paul W. Education Details

Frequently Asked Questions about Paul W.

What company does Paul W. work for?

Paul W. works for Grayling

What is Paul W.'s role at the current company?

Paul W.'s current role is Vice President and Head of Planning.

What schools did Paul W. attend?

Paul W. attended Shanghai Normal University, 湖南大学.

Who are Paul W.'s colleagues?

Paul W.'s colleagues are Simona Mazilu, Alice Mcroe, Bogdan Popescu, Aigerim Seisembayeva, Kerryn Sorhaindo, Tatiana Zhukova, Veronika Bliznyuk.

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