Paul Wareham Email & Phone Number

London, London, Gb

As Marketing Director at Wex Photo Video, I lead all marketing activities across online and offline channels. Following the 2017 acquisition of high-street stores, the team and I integrated retail into the omnichannel strategy, leveraging RFM analysis to tailor messaging and campaigns across web, social, earned media, email, and in-store events. A focus on improved brand design principles (be the leader) and customer acquisition strategy, has led to 20% YoY growth after a previous decline.

Estero, Fl, Us

As Director of Brand Marketing for Hertz Europe (COE), I led the development of a multi-brand strategy, defining clear customer segments through qualitative and quantitative market research to shape distinct propositions for Hertz, Dollar, and Firefly brands. Leveraging data insights, I tailored service and product offerings to meet segment-specific needs. I owned the European communication strategy, managing campaigns that achieved significant success, including a reach of 410M through a £40k investment. I also managed large-scale events, including trade shows like ITB and World Travel Market. Key initiatives included leading Hertz's Centenary campaign, overseeing agency RFPs, PR, and creative projects

Estero, Fl, Us

I led creative and brand development, 360-degree campaign content, and brand strategy for Hertz, Thrifty, and Firefly. I acted as the brand guardian, ensuring consistent messaging across all touchpoints, both online and offline. I managed offline media buying for Europe, oversaw website merchandising to drive conversion using analytics, and handled a budget of over £2M annually. I successfully implemented a video content strategy that increased product searches by 635% and earned recognition, including two Cannes Lions award nominations. Additionally, I developed media strategies integrating online and offline channels to address shifts in direct-to-indirect business.

Estero, Fl, Us

Estero, Fl, Us

Colnbrook, Berkshire, Gb

• Appointed project manager to launch Nectar loyalty programme in UK. Working and briefing key stakeholders (IT, Telesales, Customer Services) within the business. Data segmentation to tailor messaging and call to action. Manage and launch all Internal and External communications (PR, Online, Radio, DM, and EDM) with full creative suite. Utilise Nectar channels for acquisition and reach. Telemarketing activity to convert prospects into account holders. Tactical and strategic promotions to change customer behaviour and lift spend. Analytical reporting to highlight ROI on all activity, trend analysis, channel performance, promotional success versus control group. • Manage Digital Marketing activity to achieve revenue KPI for the online proposition - SEO, Paid Search, Affiliate Marketing, Web Design, and Social Media.• Effective analytical work, using tools such as Google Analytics, website optimiser and heat mapping to gain transparency on customer journey, site performance.• Implement sub domain to improve conversion rate, gain user insights to optimise customer journey achieved by A/B & multivariate testing. Strong success with a 23% increase in conversion rate.• Manage and develop retail offering (targeting SMEs and consumers), working with key partners such as Homebase, Ryman, WHSmith and Staples. Utilising a broad range of marketing channels to reach new customers and grow incremental sales. CRM strategy to convert ad-hoc users into multiple users. Data profiling to build fact base of a typical user (such as SIC, social grading, demographic insight), to aid with targeting/media buying, messaging and strategic promotions.

Colnbrook, Berkshire, Gb

• WHSmith project - Managed the national marketing campaign to bring service to market. Designed bespoke POS/display unit to highlight offering instore, POPAI Award Winner for best instore display 2010.• Produce and implement POS suite (such as leaflet, banners, window posters, receipt wallets) and replenishment programme for retail offering• Staff engagement initiatives to aid with instore customer experience, working with WHSmith, Staples and Ryman retailers.• Manage online offering and business KPI – targets achieved through effective Paid Search and Affiliate programme. Managed SEO programme to increase natural traffic (via link building, H1/H2 tags, keyword audit), and improve click share on high volume keywords. Website/microsite design and development.• Experiential activity • Briefing and liaising top UK agencies (such as Ogilvy and Carat) to create, deliver and implement national media plans tailored to the marketing objectives with effective and bespoke creative with the relevant call to action.

Bonn, De

• Handling and assisting all marketing communications for DHL Express in both b2b and b2c to drive customer retention, increase ‘share of wallet’ and account opening enquiries to support business revenue targets. • Utilising many elements throughout the marketing spectrum including DM (targeting lapsed customers), ATL activity - Outdoor, Press, and Online (for acquisition), Event Management (London Book Fair, ECMOD and Farnborough Air Show), sales collateral and CRM for retention and building brand loyalty (monthly e-newsletter targeting 100,000 customers).• Implement Global initiatives in the UK through ATL and BTL activity for 2007/2008• Deliver and optimise online activity (including web development) to reach KPI through effective PPC, Display/Network activity and affiliate programme. • Effective analytic skills to determine ROI on all marketing activity throughout, including: profiling of customer databases; campaign responders so all marketing communication is tailored to the customers needs resulting in enhanced response rates; improved quality of leads and driving repeat purchases.• Print and design management

• Highly established PR and Marketing Consultancy Company based in Warwickshire. Working in both b2b and b2c environments. Client portfolio includes Hammerson PLC (Bullring Birmingham), Carillion PLC and Asda.• Building and sustaining working relationships with key decision makers (Chief Executives, Managing Directors).• Experience in a bespoke range of marketing services including: PR, marketing strategy, brand development, campaign implementation, market research, online marketing (including website development and maintenance, SEO, analytic reports, keyword analysis), advertising (media planning, outdoor, national press and magazine), event management (International Motor Show, Automechanika, B2B Midlands), media relations (national, regional and local), design and print management ( press packs, corporate brochures) and lobbying ( UK government, Department for Transport, Opinion Formers and trade bodies).

• Placement year opportunity as a Marketing Assistant, promoted after 2 months to Brand Coordinator in control of 3 departments meaning a sudden increase in work load and responsibility• After placement year, contract was extended for a further 3 months in summer holidays• Involved in various roles within the marketing department including: POS, PR, Visual Merchandising and promotional activity such as Direct Mail and local advertising (press).• Before returning to university I was approached by the International Department to implement a new strategy in terms of visual merchandising whilst being at university. Contract was arranged.• Employed as a consultant within the international team involved in Marketing Communications activity.

Ba Hons Degree, Business And Marketing (Incl. Retail Marketing And Marketing Communications)

Education record