Strategic partner and adviser to the largest online real estate and 3rd party automotive companies in the U.S. on digital marketing strategy.Measurement and attribution specialist advising marketers on incrementality studies, A/B experiments, attribution modeling, survival analysis for customer lifetime value, BDI / CDI geo based analysis, brand lift studies, and Google consumer surveys.

Established and staffed VIZIO’s Business Analytics department and managed a team of 18 full time employees.Reduced price-protection liabilities by using daily store-level transaction data (first in the industry) for inventory allocation.Created a drive-time polygon mapping technique using Experian Mosaic data to reach consumers in the premium product target demographic meaningfully increasing lower-funnel marketing return on ad spend.

Head of U.S. consumer electronics industry insights responsible for all VIZIO research and analytics. Lead a team of 5 analysts and created a decentralized alignment that supported sales initiatives across the organization.Direct influence on product features by creating a feature-valuation model that led to the best selling television and audio products in the U.S.

Team lead on industry analysis and market research. Developed models for VIZIO's hardware value proposition and consumer sentiment. Made product assortment recommendations to buyers at all major U.S. retailers (Walmart, Sam's Club, Costco, Target, Best Buy, and Amazon.com) that directly impacted VIZIO's sales.Created price elasticity model that empirically demonstrated VIZIO's performance relative to competitors. The model and analysis resulted in retailers supporting initiatives that allowed VIZIO to become #1 brand in LED and Smart TV.

Analyze trends and opportunities in the Flat Panel TV & Audio segments in the Consumer Electronics market. Created and scaled performance reporting that leveraged internal & 3rd party data to support key stake-holders in Sales, Business Planning, Forecasting, Product Marketing, and Product Development.Led competitive pricing data collection and analysis and pesented weekly analysis to category leadership.

Harvey and Company is a leading buy-side advisory and co-investment firm that develops and executes acquisition strategies in partnership with other private equity investors and proven operating executives. Harvey & Co. also recommends talented executives for CEO, Director, Chairman, Deal Adviser and Operating Partner roles. Over $1 billion of equity capital has been invested in our projects, including 20 new platforms in the past five years.