Paul Windheuser Email & Phone Number

Milford, Massachusetts, United States

- Lead implementation and continuous improvement of the company's e-commerce strategy, staying informed about platform changes, managing e-commerce platform processes, communicating changes and guiding e-commerce sales and marketing efforts- Company's liaison with Caterpillar e-commerce teams and the Milton CAT expert on Caterpillar e-commerce platforms- Understand and implement the e-commerce strategic plan, provide leadership within the organization in identifying improvement opportunities and build them into plans- Maintain Milton Cat e-commerce channels to ensure that we are generating awareness and sales opportunities through the parts and machine sales platforms- Plan and present quarterly updates about eCommerce changes, programs and progress to Milton CAT employees.- Work with marketing team on key messages and campaign planning- Ensure that the parts.cat.com landing page reflects current content, specials, and promo codes- Identify employee and customer e-commerce training needs, develop a training plan and deliver training- Manage and support internal and external requests for updating and maintaining platforms- Collaborate with the Solutions Center on various efforts, such as customer data validation, data authorization and creation of system IDs- Validate customers requesting access to digital platforms, follow up with customers requesting access if they have not completed data authorization- Attract new customers to digital platforms by highlighting benefits of the platforms, highlighting value the platforms bring to the customer and manage promotions, such as promo codes on parts.cat.com (PCC)- Identify PCC user traits, conduct and evolve surveys to gain insight to the customers user experience and provide feedback based on survey results- Review Abandoned shopping carts and test approaches to connecting with those customers- Make data-driven decisions using Google Analytics reports, CRM and other information sources

Westwood, Massachusetts, United States

- Support the execution of the catalog/ new product launches and promotional content on The Original Muck Boot Company®, XTRATUF®, Georgia Boot®, Durango®, and Rocky® brand websites.- Assist in the digital marketing activities tied to driving quality traffic to our websites. - Assist in UAT, site sales/promotions, new projects, site launch, larger implementation efforts.- Run merchandising projects and help ideation of the seasonal calendar, work with team to optimize on-site merchandising to maximize sales.- Assist with email marketing content and deployment, as well as tracking performance results.- Help aid in various ad hoc ecommerce and digital projects, opening and managing creative tickets and general website projects- eCommerce reporting, budgeting, planning and KPI tracking- Supporting partner with the greater ecommerce and Brand team to drive the business, align on stories, develop strategies, tactics & initiatives necessary to achieve goals.

Hopkinton, Ma

• Inspection of components and finished products. Compliance, record keeping, and GMP. • Experienced with SAP, Agile, external supplier communication.

Boston

• Developed unique and original content on multiple forms of social media • Managed digital marketing strategies• Conducted social media audit, search engine optimization, and competitor analysis

Hopkinton, Ma

• Manufacture robotic assemblies with a level of quality and speed to meet design specifications. Test products to ensure quality control of materials and end products.

• Redemption Rock Brewing Co, Worcester, MA: Collaborated in the development of company mobile applications along with determining financial requirements and strategy.• Stormalong Cider, Sherborn, MA: Marketing and sales of craft cider at events throughout New England. Planned, set-up and executed events. Assisted with the production process.• Seven Saws Brewing Co, Holden, MA: Marketing team member focused on marketing/branding of craft beer within the greater Worcester area.