Paul Yager Email & Phone Number

Netherlands

Sydney, New South Wales, Australia

Manage the development, execution, closure, and evaluation of Loyalty Programs implemented by leading FMCG Retailers across Australia, New Zealand, and Singapore.Work collaboratively with Retailers and third-party brand Licensees to create program assets, ensuring brand communication aligns and receives key stakeholder sign-off. Chair weekly WIP meetings between CWC regional Supply Chain and Retailer implementation teams.Collate program analytics and present performance to multiple stakeholder groups throughout the Asia-Pacific and European regions. Utilise weekly program sell-out figures to forecast (potential) re-sale of inventory to other CWC global programs, while developing reverse logistics strategies with 3PL stakeholders. Produce/Present end-of-program (‘Wrap-Up’) reporting to CWC global teams – includes full program and product performance analysis, ROI, asset/brand implementation overview, and lessons learned.Map/Prioritise new business opportunities across Australian and New Zealand Retail landscapes.

Sydney, New South Wales, Australia

Drive CPG metrics across Commercial and Industrial markets.Execute in-store Merchandising and Point-of-Sale programs to support Distributor sales strategies and increased ranging capabilities.Implement end-user product development strategies, incorporating in-store and field demonstrations. Work with Distributors and Supply Chain to forecast and control adequate inventory levels.

Sydney, Australia

Manage existing B2B vendor relations while identifying, qualifying, and on-boarding new SME prospects via finance accreditation protocols.Enhance vendor experience via regular in-field platform training sessions.Drive repeat frequency of financial transactions via the Energy Ease / Smart Ease online platforms.Deliver OPEX Vs CAPEX finance solutions as benefits to key decision-makers.

Sydney, Australia

Developed and managed online white-label B2B projects, targeting C-Level, Marketing, Procurement, and Sales key decisionmakers.Conceptualise partnership lead generation campaigns; including - development and production of campaign assets, pitching concepts to association partners for sign-off, managing campaign delivery, and post-campaign analysis reporting.Work collaboratively with Relationship and Campaign Managers to forecast operational resources for executing SME to LME partner campaigns.

Sydney, Australia

Responsible for online growth, enhancing customer experience, revenue growth, and increasing market share, whilst delivering operational excellence across all eCommerce metrics.Defined, developed, and implemented retention plans within the existing portfolio, whilst also identifying, qualifying, and onboarding new business opportunities via in-market customer engagement strategies and tender opportunities.Created a customer-based ‘assortment strategy’ by the vertical stream, equipping the internal sales team and category specialists with the required tools to facilitate strong revenue performance. Liaised with Marketing to co-create SEO strategies boosting website visibility and search capabilities, as well as lead generation campaigns surrounding seasonality and Procurement strategies aligned to Sustainability, Indigenous, and Diversity Procurement strategies. Implemented auto-replenishment ordering systems throughout key strategic partners, leading to enhancement of customer Procurement Modelling, greater financial / inventory transparency, and increasing the overall performance of the portfolio’s OTIF Supply Chain metrics.

Sydney, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Bachelor Of Arts (B.A.), Security, Terrorism And Counterterrorism, Distinction

Marketing Fundamentals, Marketing

Practice In Marketing Certificate, Marketing