VFM Associates France is an integral part of an International team that is focused on business and people development specialising in all aspects of distribution networks. Business to business Sales, parts, customer service through people and business management VFM Associates create tailored solutions with training and coaching to meet the business objectives. We draw on considerable experience in Agricultural machinery, Construction / industrial equipment and truck industries.

Travailler à prendre la direction d'une entreprise avec de valeurs fortes humaines

Identify, structure and implement export business development opportunities for Chinese joint venture partner. Analyse market situation and customer requirements then aligning with dealer strengths. Building the marketing plan to build the brand identity and connect customers to points of sales.

I was promoted several times during my tenure with Volvo CE due to my solid track record achieving measurable improvements to internal processes and bottom-line results. As Director, I provide high-level leadership and guidance to 42 professionals at eight locations to ensure global marketing communication messaging and products align with our overall business objectives. I leverage my substantial expertise to formulate and manage Volvo CE’s global marketing communication strategy to drive… Show more I was promoted several times during my tenure with Volvo CE due to my solid track record achieving measurable improvements to internal processes and bottom-line results. As Director, I provide high-level leadership and guidance to 42 professionals at eight locations to ensure global marketing communication messaging and products align with our overall business objectives. I leverage my substantial expertise to formulate and manage Volvo CE’s global marketing communication strategy to drive attainment of business and financial goals. To ensure we remain at the forefront of the industry, I continually research and share best practices and champion Keep, Win, Find approach. Additionally, I manage a budget of €14M.My notable contributions in this role include:♦ Slashed global marketing communication budget by 30% over a two-year period by resetting expectations / deliverables in line with business and communication objectives, with special emphasis on exhibitions and new product launches.♦ Developed and implemented digital communication strategy that drove a 25% increase in speed to market; new web platform contains 125+ websites supporting global markets and dealers.♦ Partnered with joint venture in China to develop collaboration in market communication, directly result in increase in sales to 3000 machines annually with a value of €25m ♦ Enhanced team collaboration, improved decision making, and drove cost efficiencies with introduction of new operational and governance structure.♦ Effectively balanced need for increased communication through developing channels with message consistency and cost management. Show less

As VP of Global Marketing, I focused on Volvo’s Compact Equipment line, building directly on my previous two roles. I oversaw product marketing and product planning teams responsible for four product lines. By fostering collaboration and cooperation, I successfully led a 25-member, multicultural team at five locations to support current product offerings, sales, and operational planning whilst defining future product offerings to meet the anticipated needs of our customers. I also ensured our… Show more As VP of Global Marketing, I focused on Volvo’s Compact Equipment line, building directly on my previous two roles. I oversaw product marketing and product planning teams responsible for four product lines. By fostering collaboration and cooperation, I successfully led a 25-member, multicultural team at five locations to support current product offerings, sales, and operational planning whilst defining future product offerings to meet the anticipated needs of our customers. I also ensured our products were effectively priced across regions. My notable contributions in this role include:♦ Orchestrated delivery of promotional campaigns in media and digital marketing channels, including clearly defining and communicating existing product qualifiers and differentiators.♦ Conceptualised and introduced product strategy designed to drive profit growth to $1B euros in 20% timeframe of three years.♦ Spearheaded development and delivery of new project governance model with $20M-euro budget; gates passed governance on first time. Show less

I led the recruitment, mentoring, and professional development of a geographically dispersed team of 18. We supported current product offerings, new product launches, and marketing initiatives. I successfully built a high-performing team with exceptional work ethic and established internal processes to deliver consistent results to regional teams and customers.My notable contributions in this role include:♦ Achieved 10% increase in speed to market by designing highly efficient… Show more I led the recruitment, mentoring, and professional development of a geographically dispersed team of 18. We supported current product offerings, new product launches, and marketing initiatives. I successfully built a high-performing team with exceptional work ethic and established internal processes to deliver consistent results to regional teams and customers.My notable contributions in this role include:♦ Achieved 10% increase in speed to market by designing highly efficient product launch process.♦ Supported business efforts that enabled achievement of profit for first time in 2007 with OI of 3%. Show less

I steered a team of 12 at three locations and managed the Archamps site. As a key member of Volvo Construction Equipment Global Communication Council, I created marketing material to train the sales teams and promote products to customers.My notable contribution in this role:♦ Integrated market communication and sales training to reduce costs by 15% whilst sale increased by 25% over three years.

I was initially hired by Volvo CE to support the launch of the new Volvo Backhoe Loader product. I developed and led training of all sales team members on product specifications and operations.

Managing the dealer personnel devleopment training. Courses covering technical and after market sales & marketing training. Managing a team located in 12 training centres throughout Europe.

Development of Market communication material for the agricultural and construction equipment industry.Starting with writing the material and developing the role to manage suppliers creating the material; text, photography, video.