Art Direction/Creative Leadership:• Spearhead the creative process for comprehensive marketing and communication initiatives.• Conceptualize, develop, and execute top-tier marketing strategies, ensuring alignment with university branding guidelines and conveying strategic messages to diverse audiences through various media formats.• Manage end-to-end visual components of marketing campaigns.• Create and manage project plans, budgets, and resource allocation, maintaining strict adherence to timelines and scope of work.• Design and produce a wide range of print and digital materials, such as templates, logos, brochures, invitations, email campaigns, optimizing visual storytelling techniques.Event Theme Development and Implementation:• Lead the creative conceptualization and execution of thematic elements for prominent events, including the Arkansas Business Hall of Fame and the Business Forecast Luncheon.• Ensure consistent application of university and college branding throughout event-related materials.Brand Approval, Direction and Approvals:• Exercise authority over the use of U of A/Walton College logos in both print and digital formats.• Collaborate with diverse teams such as social media, web, video, and facilities to ensure consistent brand representation across various channels.• Serve as the interface between internal clients and external partners to ensure adherence to brand guidelines.Creative Management and Leadership:• Foster collaborative partnerships across departments, to enhance creative deliverables and services.• Supervise, mentor, and recruit a dynamic team of digital and graphic design professionals.• Implement collaborative processes that enhance creative output, streamline internal workflows, and foster brand equity.Production Manager:• Oversee end-to-end production of print and digital materials.• Maintain strong vendor relationships and manage production schedules to ensure timely delivery of materials.

Publication Design and Content Development:• Coordinated, designed, and authored publications catering to various stakeholders of the Walton College, bolstering the institution’s visibility and reputation.• Crafted compelling materials, including brochures, annual reports, advertisements, invitations, and electronic newsletters.• Elevated brand presence through consistent adherence to brand guidelines.Content Creation and Management:• Supported the Director of Communications by composing press releases, media advisories, and articles for diverse communication platforms.• Managed content for the Office of External Relations website, utilizing the university’s web content management system.• Ensured brand consistency across all internal and external publications.Social Media Collaboration:• Collaborated with Walton College staff to establish and maintain a robust social media presence.

Center for Management and Executive Development, Sam M. Walton College of Business· Designed brochures, mailers and advertisements for the centers professional development and executive education programs.· Wrote articles for the Walton College's monthly Business Briefs.· Supervised 15 hourly employees.· Administered and managed all centers requisitions in BASIS, GJIM, DART, and ARS.

Department of Crop, Soil and Environmental Sciences· Designed and edited the Arkansas Cotton Research Summaries.· Edited manuscripts for the Arkansas Cotton Physiology.· Assembled packets and other promotional materials for recruiters.· Copied, scanned, and archived photos for inclusion in Arkansas Cotton Physiology.