Paula Becerra Email & Phone Number

Miami, Fl, Us

Hallandale Beach, Florida, United States

- Developed brand DNA, established business model and target market. Planned and conceptualized shop launch, and other events thereafter. Inaugurated shop delivering first-rate customer service first-hand. - Hired and trained staff.- Managed social media accounts of the brand.

Miami, Florida, United States

Miami, Florida, United States

Duties included:-Solicit prospective merchants for all IPS products and services including negotiation of contracts.-Develop and implement strategic marketing plans and sales plans and forecasts to achieve corporate objectives for productsand services.-Participate in advertising and promotion activities including print, online, and electronic media.-Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.-Monitor competitor products, sales and marketing activities.-Establish and maintain relationships with industry influencers and key strategic partners.-Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.-Participate in sales forecasting activities and setting performance goals.-Assist in ISO market channel development and establish sales goals.-Represent company at trade association meetings to promote product.-Meet with key clients to develop new relationships and maintain existing relationships.-Assist other departments within the organization to prepare manuals and technical publications.-Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

London, England, United Kingdom

- Created content and managed brand’s social media accounts.- Wrote, proofread and edited copy for outbound communications, and product descriptions to be used for business operations, website and marketing materials.- Wrote brand press releases.- Designed presentation pitch decks for potential investors.- Assisted in the logistics, planning and execution of the official brand launch in June 2021 and London Fashion Week event in September 2021.- Lead marketing strategy and created content surrounding the brand's Creative Director (Joshua Scacheri) being a contestant on Amazon Prime Video's 'Making The Cut' TV show.- Managed the Creative Director's social media platforms during the airing of the TV show to drive traffic to the brand and engage with the influx of attention on his accounts.- Produced content calendar & digital assets for the capsule collection in collaboration with influencer Suede Brooks & Amazon Fashion's The Drop.- Full-time 3 month Internship and later Freelance

Brickell, Florida

- Researched and produced industry competitive analyses of LATAM markets and the travel retail industry.- Developed presentations for the launch of the Amo Ferragamo fragrance.- Interacted with teams of travel retail and retail stores of the region to analyze fragrance sales strategy performance.- Organized the brand's presence at the Annual Duty Free Trade Show Convention of the Americas.- Hired as a 3 month Intern, worked freelance for 9 months thereafter.

Aventura, Florida, United States

- Produced digital content for commercial property listings being sold and leased by the company.- Implemented mass-email marketing campaigns using Constant Contact and MailChimp to facilitate the distribution of pre-construction property information to potential leads.- Managed company’s social media presence by creating, boosting Facebook and Instagram activity.- Created presentations & brochures to send potential clients with details of each property.- Introduced CRM (Contactually) to refine the analysis and management of lead/potential-customer interactions with the sales team, to improve business relationships and service.- Designed company’s e-flyers, networking event invitations and digital assets necessary throughout events.- Worked freelance.

- Worked with Yearbook Business Manager to create a budget for the Ibis Yearbook that was later presented to and approved by SAFAC (The Student Activity Fee Allocation Committee).- Contacted local businesses in the Miami area to promote advertising opportunities in our 2016 volume, increasing our sales of ads in the Ibis Yearbook.- Constructed and led email marketing campaign to inform University of Miami’s Greek Community and Department Faculty about opportunities to participate in the yearbook, which led to an increase in sales of Celebratory Ads in the 2016 volume.- Produced and circulated marketing assets of the department encouraging students to take their Yearbook photos.

- Monitored federal, state, and institutional financial aid program funds allocated to each University of Miami Undergraduate Student that solicited financial aid assistance.- Assisted students who called the Office of Financial Assistance in understanding the policies and procedures of financial aid programs, and the interpretation and compliance of federal regulations.- Understood fund allocation guidelines to aid in the process of determining present and future allocations of financial aid funds.

Hollywood, Fl

- Assisted Real Estate Sales Associates with the communication of their new listings and rental properties to their clients through email and social media campaigns. (Both is Spanish and English)- Composed weekly newsletter to be distributed throughout the corporate workforce.- Diversified company’s marketing efforts by launching the company’s accounts on social media platforms such as Instagram, Facebook Pages and Blog.

Bachelor Of Science - Bs, International Finance And Marketing

Activities and Societies: Ad Group Alpha Delta Pi Department of Orientation & Commuter AssistanceThe International Finance and Marketing.

Master Of Arts - Ma, Fashion & Luxury Brand Management

15-month course (including placement) at Istituto Marangoni's London school. Learning Focus: - Marketing, Communication and Branding.

Vogue Fashion Certificate, Communication And Media Studies

Based in Soho, London. 10-week intensive course designed to give a unique insight into the fashion industry. The course is divided.

Bachelor Of Science - Bs, International Finance And Marketing