Paula leverages an extensive Market Research and leadership background to fuse data-driven strategy with results-oriented delivery to meet critical global enterprise business needs. She has 20 years of Market Research experience spanning qualitative and quantitative methodologies in primary and secondary research, with a focus on understanding the customer experience and building customer loyalty. I am an expert in translating complex analysis into tangible results-oriented insights. I am a resourceful self-starter and trusted advisor in developing research solutions for complex business use cases. I maintain a keen focus on collaboration, budget, ROI, and enabling informed decisions using these key areas of expertise: • B2B and B2C • Customer Experience (CX) • Customer Loyalty, NPS • Text Analytics • Syndicated Research • Qualitative, Focus Groups • Quantitative, Statistical Modeling • UX Design • Competitive Analysis • Project Management • Sampling • Budgetary Management • Consensus Building • Cross-functional Leadership • CASRO, GDPR compliant • Proposals & SOWs • SaaS • Emerging Markets • Continuous Improvement • Global Expertise • Hardware and Software Research AcumenWorking knowledge and expertise in:- Net Promoter Score, XM & CX Analysis, Key Drivers, Brand Tracking, Awareness/Familiarity/Usage, Segmentation, Conjoint, Pricing, Jobs to be Done/ODI, Brand Architecture, Personas, In-depth Interviews, Focus Groups, Usability Testing, Digital/Web Experience User Testing, Competitive Analysis, Ethnography, Text Analytics, Global Sampling, Ad-hoc- Statistical models and analysis: linear regression, correlation, cluster, factor, quadrant mapping, margin of error, significance testing- Qualtrics, IntelliSurvey, SPSS, Tableau, Excel, HBR, MS Office, MS Teams, MS SharePoint, MS OneDrive, SaaS, Pardot, Eloqua- Salesforce, Optimal Workshop, User Testing, Frost & Sullivan, Forester, Dun and Bradstreet, Gartner, Nielson, Numerator- Proficient in Polish