Paula E. Goncalves, Fcx-1 Email & Phone Number

Equal parts strategist, marketer, technologist, storyteller, and thought leader delivering vision to execution to advance marketing, product, and sales using evidence-based insights and data-driven solutions that enhance customer experience and create competitive advantage. A bias for action and passion for digitizing business capabilities to increase enterprise productivity and efficiency to continuously move the organization forward. ● Versatile and adaptable expertise, with breadth and depth of experience across verticals including Financial Services, Media, and Retail. ● Cross functional experience in execution, client service, and advisory roles spanning business units and global regions.● Multi-disciplinary leader with proven track record of building and managing high performing teams (stateside, offshore and remote) in the areas of Analytics, Campaign Management, Data Management, Marketing and BI Reporting.● Global experience accelerating practice adoption of analytics and reporting core competencies and operational standards in Japan and Mexico.Technical expertise include: Adobe Analytics, Alteryx, Cognos, Oracle, Qlik, Qualtrics, SalesForce, SmartFocus, SQL, Tableau, UNICA.Analytics │ Business Intelligence │ Campaign Management │ Call Center Analytics │ Customer Engagement │ Customer Experience │ Customer Journey Mapping │ Database Marketing │ Data Management │ Data Visualization │ Digital Solutions │ Global Transformation │ Marketing Automation │ Marketing Operations │ Marketing Strategy │ Omni-Channel Marketing │ P&L │ Program Management │ Storytelling │ Talent Management & Development │ Technology Strategy & Implementation

Listed skills include Direct Marketing, Marketing Strategy, Insurance, Analytics, and 25 others.