Paula Ford

Paula Ford Email and Phone Number

Director, Brand Marketing @ Land O'Frost
Chicago, IL, US
Paula Ford's Location
Glen Ellyn, Illinois, United States, United States
Paula Ford's Contact Details

Paula Ford personal email

n/a
About Paula Ford

Inspiring and insightful brand leader with 20+ years of experience delivering strategic direction and launching/revitalizing brands for optimal consumer appeal and brand awareness. Specializing in brand management for consumer-packaged goods, able to forge and foster strategic alliances and partnerships to grow market share and increase sales. Proven track record of creating successful, long-term growth strategies, annual business plans, and omnichannel marketing campaigns. Adept at advertising and media planning, launching new products, and developing and engaging talent. Hands-on leader, skilled at creating an environment of cohesion and team spirit.

Paula Ford's Current Company Details
Land O'Frost

Land O'Frost

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Director, Brand Marketing
Chicago, IL, US
Website:
landofrost.com
Employees:
1
Paula Ford Work Experience Details
  • Land O'Frost
    Director, Brand Marketing
    Land O'Frost
    Chicago, Il, Us
    View
  • Land O'Frost
    Director, Brand Marketing
    Land O'Frost Jan 2024 - Present
    Munster, In, Us
    View
  • Tyson Foods
    Senior Brand Manager
    Tyson Foods Feb 2019 - Jul 2023
    Springdale, Ar, Us
    Jimmy Dean, 9/2021-7/2023Strategic and P&L leadership of $1.2B Jimmy Dean Frozen Sandwich & All Family portfolio.Regional & Customer Brands, 2/2019-9/2021Strategic and P&L leadership of $400MM Regional and Customer Brands portfolio across frozen and refrigerated, including Great Value, Member's Mark, Gallo, Fast Bites, Bosco and Bryan.
    View
  • Ford Consulting, Inc.
    Brand Strategy And Marketing Consultant
    Ford Consulting, Inc. Oct 2014 - Feb 2019
    Tyson Foods, 6/2016-6/2017; 6/2018-2/2019Led innovation efforts across Hillshire Farm and Jimmy Dean; managed Ball Park brand during critical summer season. Co-led Clean Label strategies across business units.ConAgra Brands, 8/2017-12/2017Marketing strategist for new product platform of PAM non-aerosol cooking spray. Led development of TV, print, digital, social and promotional campaigns, post-launch research and recommendations, and line extension launches.Merisant Company, 9/2014-3/2015; 9/2015-1/2016Developed growth strategies for and commercialization of the Merisant Natural Sweetener platform.Ferrara Candy Company, 5/2015-9/2015Led commercialization of 25 new items across key portfolio brands.
  • Conagra Brands
    Brand Director
    Conagra Brands Oct 2000 - Sep 2012
    Chicago, Illinois, Us
    Brand growth strategist, P&L manager and marketing lead for several portfolios spanning brands such as Healthy Choice, Marie Callender's, Hebrew National, Wolf, Eckrich and Parkay.
    View
  • Nestlé Purina North America
    Assistant Brand Manager
    Nestlé Purina North America Jul 1999 - Oct 2000
    St. Louis, Mo, Us
    Marketing Assistant promoted to Assistant Brand Manager on the Purina O.N.E. brand.
    View
  • Kellogg Company
    Marketing Intern
    Kellogg Company May 1998 - Aug 1998
    Battle Creek, Michigan, Us
    Marketing Intern on Eggo Brand.
    View

Paula Ford Skills

Brand Management Consumer Products Shopper Marketing Customer Insight Management Nielsen Brand Architecture Product Innovation Segmentation Marketing Strategy Brand Equity Sales Promotion Trade Marketing Cross Functional Team Leadership Marathon Running Strategy Strategic Planning Marketing Leadership Advertising

Paula Ford Education Details

  • Gies College Of Business - University Of Illinois Urbana-Champaign
    Gies College Of Business - University Of Illinois Urbana-Champaign
    Marketing
  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Marketing

Frequently Asked Questions about Paula Ford

What company does Paula Ford work for?

Paula Ford works for Land O'frost

What is Paula Ford's role at the current company?

Paula Ford's current role is Director, Brand Marketing.

What is Paula Ford's email address?

Paula Ford's email address is pa****@****ods.com

What is Paula Ford's direct phone number?

Paula Ford's direct phone number is +163044*****

What schools did Paula Ford attend?

Paula Ford attended Gies College Of Business - University Of Illinois Urbana-Champaign, Indiana University - Kelley School Of Business.

What skills is Paula Ford known for?

Paula Ford has skills like Brand Management, Consumer Products, Shopper Marketing, Customer Insight, Management, Nielsen, Brand Architecture, Product Innovation, Segmentation, Marketing Strategy, Brand Equity, Sales Promotion.

Who are Paula Ford's colleagues?

Paula Ford's colleagues are Eric Schooler, Charlene Summers, Kelli Howard, Merri Embry, Cassandra Crume, Andrew Bailey, Morgan Tucker.

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