Paula Goby Email & Phone Number

Detroit, Mi, Us

Auburn Hills, Michigan, Us

Direct several key facets related to departmental areas such as revenue, sales growth, costs of sales, and market penetration. Oversee overall sales operations of LEGO licensed products from IQHK headquarters, from Hong Kong to America and other major countries such as Canada, Mexico, Chile, and Peru, to expand business growth and sales at an international level. Steer qualitative and quantitative market analysis to analyze new trends, contemporary ideas, point of sale, potential barriers and competition, and potential partners for new product launch, while being in collaboration with global distributors. Keep track of all global SKUs within the North and South American region to ensure that revenue stream, goals, and KPI’s are achieved timely. Lead projects through all phases from license approval to on-shelf merchandising while liaising with key buyers.● Spearheaded pilot projects in the US to aid colleagues in Eurasia with the selling of products into LEGO venues to ensure a profitable flow of work at the international level. ● Led all major account presentations and contract negotiations; point person in discussions to influence decision making and win client confidence to unlock potential opportunities.● Established performance budget for sales division, analyzed results, and provided feedback on a continual basis, to proactively improve top line revenue, as well as gross profit.

Auburn Hills, Michigan, Us

Guided and coordinated with teams of sales representatives to maximize company revenues. Superintended domestic sales and business development efforts for all accounts within the US to ensure business growth. Supervised representatives of more than 50 independent manufacturers to arrange to call special and mid-range accounts across the country. Carried out risk and benefit analysis while administering overall contract negotiations within various representative groups to negotiate for favorable terms. Sole representative for core projects such as LEGOLAND theme parks, Discovery Centers, and brand retail stores. Planned and coordinated for new business channels to maximize business sales and revenue generation.● Hired, trained, coached and mentored salespeople to consistently exceed personal and departmental sales goals.● Engaged with company leadership to help develop strategic initiatives.

Streamlined initiatives for exclusive programs including, steel book packaging for The Walking Dead, Black Sails and, Django to drive gross profit dollars. Adjoined bonus content within exclusive programs to increase initial buys and to elevate account market share. Headed all costing negotiation agreements and vendor income through Target’s Partner's Online system including accruals, AD POS, auction vendor income, temporary price cuts, in-store marketing, rebates, and placement fees to secure profitable opportunities for the organization. Planned forward for future profitable Cartwheel opportunities by running margins, reviewing P&L, and analyzing results. Maneuvered sales team while engaging in high level corporate strategies to develop exclusive programs.● Achieved annual sales target of over $50 million by selling consumer packaged media to the targeted audience. ● Created, developed, and implemented lifecycle plans for newly released product to deliver to forecast and ensure attainment of company KPIs, maximizing in-store space and minimizing returns.

Us