Paula Gray Email & Phone Number

Kingston, On, Ca

Kingston, On, Ca

Change.org is the world’s largest nonprofit-owned tech platform for social change, using technology to empower more than 400 million users to create the change they want to see in the world.• Leading and managing team Canada.• Amplifying the powerful narratives of petition starters across diverse media and digital landscapes. • Envisioning and executing media and marketing strategy for the Canadian brand, steering a passionate team.• Leveraging opportunities to grow and develop Change.org brand in Canada. • Building and maintaining key relationships with media, influencers, organizations, activists, decision-makers and community leaders.

Environmental Defence is a leading Canadian environmental advocacy organization that works with government, industry and individuals to defend clean water, a safe climate and healthy communities.• Developing and executing creative communications plans using digital advocacy tools, media relations, social media, and traditional marketing to advance awareness, engagement and action on environmental issues.• Writing, editing and designing compelling communications materials, including blogs, landing pages, press releases, op-eds, newsletters, social media content, and reports.• Managing the development and execution of advertising campaigns and promotional materials.• Social media, SEO, influencer strategy and campaign development, content creation and community management.

Consulted for clients across industries, delivering high-impact digital marketing solutions.• Crafting and executing comprehensive digital marketing strategies, including branding, content creation, copywriting, SEO, digital ad campaigns (incl. Meta and Google Ads), email and influencer marketing, and graphic design. • Led the design and optimization of user journeys, marketing funnels, and conversion rates to maximize ROAS for clients.• Developed and produced high-impact social media, website, and video content, engaging diverse audiences.

Canada

North America’s premier magazine for families who want to make healthier and greener lifestyle choices | ecoparent.ca• Developing and executing the digital marketing plan.• Driving traffic and engagement on social media channels.• Spearheading digital revenue growth, building and managing a Brand Ambassador and Influencer Marketing Program.• Planning, executing and managing influencer marketing campaigns on behalf of brand partners (including strategy, content and KPIs).• Managing digital contributors, editing all web content and lead editorial ideation based on SEO researched topics and keywords.• Creating sponsored content/digital editorial (examples attached below).

Head Office (Barrie, On)

DriveWise is Canada's leader in road safety education and professional driver training. Using a blend of interactive learning solutions, including state-of-the-art virtual reality simulation, DriveWise develops & delivers training programs for over 15 occupations. These include municipalities, emergency services, corporate fleets, delivery companies & more. • Led corporate communications efforts, including branding, website redesign, digital and print ad campaigns, driving traffic and engagement across digital platforms. • Developed integrated marketing strategies that leveraged content marketing, SEO, and social media to boost brand visibility.• Designed and executed digital and traditional marketing campaigns, including conferences, tradeshows, and all marketing collateral and promotional materials, to generate leads and support B2B sales.

Dragonfly Drones, a startup specializing in aerial imaging through drone technology, provided services such as photography, videography, mapping/surveying, project management, and video marketing.• Led the development and execution of the marketing strategy, including launch, branding, website, and social media content.• Developed and implemented comprehensive social media and digital marketing strategies to boost brand awareness and generate leads.• Spearheaded business development initiatives, securing funding and crafting the business plan to drive the company's growth and operational success.

Canada

• Assisted in implementing new branding strategy and created marketing materials for the Centre of Co-operative Education, Internship and Career Services.• Researched, developed and implemented strategies for communicating with students and employers through print, social and digital media.

Georgian College, Barrie

Worked one-on-one with students in a peer mentor environment to develop and support sound writing skills (Write On! Centre).

Provided strategic creative advertising and marketing services to local businesses and non-profit organizations.

• Conducted B2B Research for a variety of clients including AT & T and Autotrader.

Diploma, Advertising & Marketing Communications, Graduated With Honours

Program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Courses completed.

English & Philosophy