Paula Griffin Email & Phone Number

New York, NY, US

• Drive and lead integrated go-to-market strategies.
• Lead and influence cross-functional marketing teams to deliver strategic messages and content.
• Partner with business leads to align marketing plans, strategic business objectives and set goals.
• Be the subject matter expert for the Commerce platform.
• Create meaningful, relevant and compelling narratives for target audiences

Paris, Île-de-France, FR

• Worked closely with Product Managers to understand our key values and differentiators and translate them into positioning and messaging for core Mirakl's products (dropship, marketplace).
• Defined and executed product launch strategies, working cross-functionally with product teams, customer success, sales ops, marketing and other key GTM functions.
• Was a trusted partner to the customer success and sales teams, creating and delivering enablement materials and tools to support their conversations with customers and prospects.
• Partnered with customer success to create and deliver resources to promote product adoption.
• Gained deep understanding of the market, identify target customer pain points to help influence product roadmap.
• Worked cross-functionally with Marketing teams to create thought leadership content, events, and lead generation assets.

San Francisco, California, US

• Partnered with cross-functional teams to define the go-to-market strategies focused on generating maximum pipeline and revenue. This included determining key components such as: enablement, positioning, packaging.
• Fostered a 107% YoY growth in sales by creating and delivering tools that prepared the sales teams for their conversations on products messaging, capabilities, and value.
• Led activities and launched resources that promoted knowledge sharing such as deal wins, sales plays, compete sessions, and other learning opportunities.
• Partnered with Product Managers to distill key Commerce Cloud functionalities and benefits into core product marketing messages and sales assets.
• Product evangelist, delivering live on-stage sessions during key company events such as Dreamforce and Connections.
• Worked cross-functionally with content, events and campaigns teams to create thought leadership content and lead gen materials (blogs, webinars, internal sales events, and external customer events).

Boston, MA, US

• Responsible for creating the key value propositions, messaging packaging, content, and sales collateral.
• Drove communication with Product Management to better define target markets, discuss roadmap and develop product strategy that expands the addressable market.
• Developed and implemented product release/update initiatives to meet organization revenue targets.
• Created, delivered, and optimized sales assets and training programs to ensure comprehensive and effective Global Sales team enablement.
• Managed the introduction of new security sales plays for the company’s Sales Kickoff, including elaboration and execution of all enablement materials, presentations, role-play activities and supporting collateral.o.
• Worked closely with Demand Gen/Programs team and provided market strategy support in developing effective acquisition and partner campaigns.

Montreal, Quebec, CA

• Created sales tools to support the selling process of the product. Oversaw all activities, from briefing, project management and final approval of product collaterals, landing pages, white papers, blog posts and.
• Guided improvements in the B2B section of the website, accomplishing an immediate increase of 50% in lead generation and 30% on sales.
• Developed online strategies together with the Acquisition team, bringing a 15% increase in lead generation via online campaigns (LinkedIn, Facebook, Google Adwords).
• Initiated feedback sessions with the Product Management team, bringing recommendations based on user experience, satisfaction studies and benchmarks, leading to product enhancement.
• Managed relationships with multiple stakeholders, including cross-functional teams, clients and partners.
• Vast project management experience applying Agile Methodology and utilizing Jira.

Paris, Paris, FR

• Executed market research to understand customer behavior, their buying journey and translating findings into game features.
• Defined product positioning and implemented go-to-market strategies that contributed to successful game releases.
• Trained regional teams on product key values and differentiators around the globe.
• Handled all the briefings, delivery schedule management and approval process of all marketing, PR and sales materials.
• Managed several simultaneous projects with various stakeholders ensuring goal accomplishments in a timely manner.
• Drove in-game surveys, compiled results and presented product insights to Senior Management.

Paris, Paris, FR

• Managed and executed go-to-market plans and communication strategies of more than 20 game franchises, building a Facebook profile of more than 8 million fans, contributing to more than 12 million game installations.
• Created briefings, managed schedules and handled approvals of all product launches and sales materials.
• Headed B2B marketing actions, bringing results of 25% increase in game installations and in-game engagement.
• Led Sales team training on each new product.
• Responsible for managing several marketing budgets.
• Implemented and executed Public Relations strategies.

• Produced, interviewed sources, created and presented daily news content.
• Presented at numerous local events and public speaking engagements.

Salvador, Bahia, BR

• Recommend marketing actions to clients focusing on promoting their firm, products and/or services.
• Fostered third party partnerships to support Clients’ objectives and managed delivery schedules for these actions.
• Organized events to promote products and reinforce brand awareness.
• Advised and implemented public relations communication strategies and developed key relationships with the local media.
• Wrote public relations releases and briefed the press regarding new product & service launches.

Master Of Business Administration (Mba), Marketing

Planejamento E Gerenciamento De Marketing (Curso De Férias), Marketing

Comumicação Integrada De Marketing (Curso De Férias), Marketing

Bachelor In Journalism, Journalism