Partner and founder of Creator Economy House, a company specializing in the creation and development of services and solutions for the creator economy. With customized strategies, we help creators, brands, companies, agencies and platforms to develop their audiences, businesses, image and reputation.

Responsible for leading creator's team in Brazil in three areas: strategic partnerships for creators and brands, creators engagement, communication and managing strategy + development and implementation of talent agencies program in the platform.

Responsible for YouTube Channels Content team, Brand Content projects and Content Strategy of Non Stop casting. Ideation and direction of YouTube.com/simonemendes and general manager of Whindersson Nunes YouTube Originals Season II, beyond channels of Patricia Ramos, Camilla Camargo, Isaías Silva, Matheus Tomoto and others.Managing brand campaigns for Google/YouTube Creators Connect, Meta, TikTok and Kwai.

Executive production and content creative development for Google (The Zoo and Media Packages teams) projects in partnership with brands - Natura (Viva Sua Beleza), Motorola (Hello SXSW) , Nissan (Nissan Kicks View), Skol, Visa, Claro (O Brasil Inteiro Joga), Nestlé, YouTube Moda (C&A), YouTube Beleza (L'Oréal), YouTube Meu Bebê (Johnson's, Procter&Gamble), YouTube What's Next (HP), YouTube Mais Vistos (Itaú) and others.

Large experience in content creative and development, management projects for brands and corporate communication. Working as communications consultant (PR) for companies of all assorted sizes, and as a journalist for media conglomerates.

Executive producer at MediaOn – International Online Journalism Seminar – working with curators and managing all event's production and international guests relations.

Special reporter and copywriter producing articles on the Internet market. Acquired strong relationship with the advertisement and the online market, and was able to comprehend the communication necessities of large companies.

Web developing agency with strong performance on corporate market. Responsible for web content division and manager of projects for clients such as Unilever, Telesp Celular (Vivo), SAP, Embraer, Sabesp, Corinthians, Intel, and others. Had the opportunity to manage projects from multi-national clients. Information architecture concepts and web content of websites: Chico Buarque de Hollanda (3 I W. Best Awards), Maitê Proença, Telesp (currently Vivo), Telesp Celular (currently Vivo and winner of the I W. Best 97/98 Award and Yellow Gard), and Caros Amigos magazine and others. Author of the report published in book, Casas Paulistanas – Pequenos Tesouros da Mooca na Transformação de São Paulo, with Pedro Martinelli’s photographs, 1998. Editor of the Marcenaria Moderna magazine, which was distributed to 60 thousand professionals in Brazil and became a publishing success.