Paula Harrell Email & Phone Number

Lead the marketing strategy, management, and brand tactical activities of new and existing DTC brands and work closely with Retail Team to increase exposure in brick and mortar retailers.Brand Strategy and Project Management—Direct the go-to-market strategy, management, and product development processes for a new modernized line of product offerings to attract new customers and foster growth.Marketing Growth—Monitor competitive landscape, market trends, and consumer data to grow revenue and brand awareness in DTC digital and retail channels. Performance Management and Product Research—Manage product portfolio and pricing, ensure costs and profits are managed closely, and oversee reporting and analysis at brand and product level to ensure profitable revenue growth, customer retention, and consumer satisfaction. Project Management— Lead routine management activities to keep new product introductions, reformulations, and packaging updates on track and within parameters to meet brand goals.Content Marketing—Develop a dynamic content roadmap and assets to support social activities, partnering with external agencies and influencers to significantly boost product visibility and engagement.

Bethesda, Md

Executive Director of Business Development and Research. Responsible for customer and market research needs of the company along with development of nutritional supplement initiatives and market development. Also assist in international expansion activities and health expert identification for broadening our portfolio of health experts.

Bethesda, Md

Executive Director for two top nutritional supplement brands in the direct to consumer channel. Responsible for all aspects of brand management from the execution of direct mail marketing packages, online creative, positioning, copy, and results analysis, to the management of product launches, higher level brand strategy, market analysis, budgeting, and financial reporting. Additional 15+ years experience in marketing, management, and product development for $17MM health and wellness division of direct to consumer alternative health products business and nine years experience in vendor management, purchasing, and merchandising in a supervisory role. I began this role as a Senior Brand Manager in March 2011 and quickly gained more responsibility and was promoted to Director after 2 years, followed by Executive Director in March 2015.