Paula Hermes Email & Phone Number

State Of São Paulo, Brazil

• Spearhead the creative team for iFood at the agency, taking charge of key brand campaigns and projects in conceptual ideation and visual identity creation, leading personnel to unfold and assist in project execution.
• Innovate daily campaign strategies, such as the Retail Campaign, conceptualizing promotional campaigns in unique and creative ways to boost iFood's customer base and sales.
• Demonstrate proactivity by delivering creative ideas with the potential to win significant awards for iFood and other agency clients, working with renowned brands such as Burger King and DASA.
• Led iFood's sponsorship of Big Brother Brazil 24, achieving extensive national reach, being responsible for crafting all brand challenges and actions within the reality show, developing creative presentations aimed at.
• Achieved the KPI of ranking iFood among the top most mentioned brands on social media during Big Brother Brazil, with numerous mentions out of multiple sponsoring brands, maintaining a leading position for several.
• Supported iFood's first-place positioning as the most remembered brand, according to Datafolha, a prominent Brazilian research company.

São Paulo, Brazil

• Led teams and mentored interns and assistants, overseeing and guiding third-party collaborations such as audiovisual producers, ensuring projects aligned with creative visions and client expectations.
• Directed client presentations, clearly articulating creative concepts, strategies, and visual identities, fostering strong client relationships across significant brands like Meta, Netflix, Uber, YouTube, Havaianas, Ab.
• Coordinated and executed projects from conception to completion with increased autonomy, effectively managing timelines, resources, and team dynamics to deliver high-quality creative solutions.
• Participated in global pitches and competitions, thriving under pressure to deliver comprehensive project proposals in short timeframes, such as a pitch for Adidas showcasing image optimization through artificial.
• Collaborated with Netflix on creative strategies to secure brand partnerships, including successful tie-ins with Cacau Show for Bridgertons last season, KitKat for Stranger Things season three, and Samsung for season.
• Spearheaded a national campaign for Havaianas, highlighting its universal appeal among Brazilians to boost sales, leading the Media.Monks team on delivering creative insights and strategic direction, achieving positive.

São Paulo, Brasil

• Initially joined Uber's exclusive team focusing on campaigns and digital content, quickly advancing to special projects due to exceptional performance, collaborating with clients like Meta, Netflix, YouTube, Havaianas.
• Engaged in brainstorming sessions to deliver creative insights, transforming genuine insights into compelling ideas.
• Crafted unique visual identities and expanded campaigns across various media, including social media posts, Out-of-Home (OOH) advertising like billboards and digital signage, as well as programmatic media.
• Focused on structuring client presentations by constantly seeking new technologies to enhance creative execution.
• Achieved a shortlist nomination at the Effie Awards in the David vs. Goliath category for leading the visual identity and campaign development for Nubank's "O Seguro Morreu de Velho" campaign, successfully introducing.
• Played a crucial role in Meta's first Brazilian campaign, merging creativity with technology under tight deadlines, led the creative direction, coordinated with several teams, led the creativity area and experiential.

São Paulo, Brazil

• Partnered with Escola Rua, the first school of creativity dedicated to promoting diversity, inclusion, and equity in the advertising industry, in a collaborative effort with Media.Monks guiding minorities entering the.
• Facilitated workshops on the fundamentals of art direction, explaining its significance and application in the modern workplace to empower aspiring professionals.
• Led discussions on the creative process, demystifying the steps from ideation to execution and fostering a supportive environment for creative growth and development.
• Advised on portfolio development, offering strategies for showcasing work effectively to capture the attention of potential employers and clients in competitive industries.

São Paulo, Brazil

• Conceptualized creative concepts and visual identities, orchestrated the development of campaigns and digital content, structured compelling presentations, and diligently sourced visual references to inform and enrich.
• Managed the complete website and landing page development lifecycle, balancing UX design with hands-on programming, showcasing versatility in creative and technical disciplines.
• Spearheaded the organization and multimedia coverage of technology and software events, including photography and audiovisual captures, for key clients such as Atlassian and its official partners, e-Core, OAT.
• Championed internal skill development by designing and conducting a web development, programming, and WordPress maintenance workshop, empowering team members with knowledge to optimize client site management and reduce.
• Led designing and programming websites and landing pages, assuming full responsibility for UX design and coding aspects, employing HTML/CSS to deliver user-centric online experiences.
• Doubled sales revenue by leading a rebranding initiative for Gamarra, a major Peruvian textile and commercial hub, from conceptualizing the new identity to executing the branding of licensed products and designing and.

São Paulo, Brazil

• Directed campaign rollouts, crafted digital content, structured presentations, and sourced visual references, working with a diverse client portfolio that included Natura, HCor, Buddha Spa, Tembici—Bike Itau, La.
• Achieved a significant increase in followers and a substantial surge in audience engagement by spearheading digital content creation for La Pastina's social media, transitioning from assisting with product photography.
• Leveraged opportunities in a small to medium-sized agency to oversee the recording and editing of content, significantly enhancing direct client communication and satisfaction through innovative recipe videos and.
• Led a pivotal role in Natura's office relocation strategy to NASP, devising creative solutions to ensure a positive transition for numerous employees, which involved participating in design thinking and collaborative.
• Contributed to the seasonal menu design and digital content for Boali, adapting to visual identity changes and new product launches, which significantly improved professional growth and client sales figures.

São Paulo, Brazil

• Led the creation of diverse marketing materials, including social media content, email campaigns, and presentation templates, ensuring brand cohesion and effectively communicating client identities across digital.
• Partnered with prestigious clients such as ENW, Veritas, Buddha Spa, and DSM, delivering tailored creative solutions aligned with their unique marketing strategies and enhanced brand visibility in competitive sectors.
• Thrived in a small to medium-sized agency environment, seizing opportunities to expand skillset into programming, video editing, motion graphics, and photography, enriching creative capabilities and contributing to the.
• Pioneered integrating an email marketing optimization platform, significantly improving operational efficiency, reducing manual labor, and optimizing resource allocation, leading to faster project completion and higher.
• Developed and refined visual designs, contributing to the team's ability to produce compelling visual content that engaged audiences while staying ahead of industry trends and maintaining a high standard of visual.
• Identified and implemented internal process improvements, introducing new technologies and methodologies that streamlined workflows, improved productivity, and fostered a culture of continuous improvement and.