Paula Inhetvin Email & Phone Number

Cologne Bonn Region

São Paulo, Brazil

- Development of international market expansion projects.- Identification of opportunities and threats and development of market entry strategies.

- Planned and executed all market intelligence initiatives, promoting know-how on specific markets and international trade matters to Brazilian companies.- Executed a market prioritization project which identified the most attractive global markets for the industry to focus on for the next 2 years, broadening the reach of Brazilian exports.- Defined strategies through cross analysis and determined the 2-year action plan for each target market accordingly. - Assessed and identified the main drivers of Brazilian exports - Forecasted performance and determined goals for upcoming years. - Developed and held presentations on market studies, export performance and strategic planning for the industry's exports to key Brazilian companies' decision makers.

São Paulo, São Paulo, Brazil

- Restructured the market intelligence scope establishing new projects to be developed. - Defined new formats for the market intelligence reports and databases.- Conducted several comprehensive market studies on countries in North America, South America and Asia. Highlighted market conditions on competitive landscape, retail and customer clusters; performance of current exports; opportunities and challenges to position Brazilian products.- Launched a Brazilian exports performance dashboard to monitor and share KPIs of global markets with external stakeholders.- Conducted various webinars to present market studies and analyses of Brazilian exports’ performances to key Brazilian companies' decision makers.

São Paulo, São Paulo, Brazil

- Led a team of 20 professionals across 3 departments with the main goal of obtaining excellence in international business projects.- Developed a Balanced Scorecard for the company's strategic goals and implemented project management softwares to track the established KPIs.- Managed the relationship with clients, prospects and key stakeholders.- Implemented a mentorship program to build and empower the next generation of leaders.

São Paulo, São Paulo, Brazil

- Responsible for 2 projects - a strategic plan for the Brazilian market and an international marketing plan to enter the Chinese market leading a team of 2 managers and 15 consultants.- Managed the relationship with clients.- Established a project management flow to assist and review on-going projects.- Led the department's hiring and training process

São Paulo, São Paulo, Brazil

- Developed the client's market entry strategy into the Chinese market leading 2 consultants.- Led the project proposal for the client's executive board which resulted in the approval of the company's in loco research in China during the China International Import Expo in Shanghai and a business mission to Guangzhou.- Assisted the client on the business trip to China to further analyze market opportunities by doing 24 store checks in Shanghai and Guangzhou. Participated in meetings with potential buyers and state authorities.- Oversaw and managed the resulting insights from the business mission to China and led the report presentation to the client's executive board.

São Paulo Area, Brazil

- Main responsible for the market intelligence project on the Chinese consumer habits and trends.- Conduction and data analysis of store-checks done in the state of São Paulo.

Developed the graphic and creative guideline for the visual identity of the company. Defined communication concepts with our target and strategic thinking for prospection of sponsors. Produced communication and presentations materials.

Conducted competitive analysis and developed the marketing and communication plan.Implemented market strategies with focus on growth in selected target segments.Produced communication material, managed the social media presence and established partnerships with travel blog authors.

I was responsible for developing briefings and for day-to day communication between clients and the agency / creative department.

Bachelor, International Relations With Focus On International Business

Capstone project: Internationalization Strategy for Airline Route Openings from Germany to Singapore. - Analyzed the global airline.

Global Branding And Cross Cultural Management

Diploma, Airline Management Studies

5 modules: Introduction to the Airline Industry, Airline Marketing, Airline Revenue Management, Airline Customer Service, Airport.

Bachelor’S Degree, Advertising And Marketing

Capstone project: Entrepreneurship project in the travel industry - Assessed market conditions, competitors, target customers.

High School

Abitur (2008)