Paula Johnson Email & Phone Number

Boston, MA

• Freelance writing/marketing/advertising specialist with a particular focus on financial services
• Extensive experience producing market commentaries and analysis, educational materials, newsletters, marketing collateral, advertising/promotional materials and corporate communications
• Collaborate with clients’ subject-matter experts, in-house marketing staff and external agencies

• Developed, wrote and oversaw design of marketing collateral including product launches, sales materials, advertising, web content, and corporate communications, with expertise in 401(k) and retirement plan subject matter
• Manage company-wide advertising program including creative concepts, execution and media planning both internally and through agency relationships
• Developed, wrote and edited Advisor’s Edge, a quarterly magazine for investment professionals
• Created collateral for company-wide initiatives including employee recognition, corporate culture and charitable foundation programs
• Responsible for maintenance of consistent messaging across all media

• Directed editorial development, including writing and design of high net worth magazine and special report supplements
• Worked with internal business partners to ensure content was consistent with business goals and branding
• Managed editing and approval of manuscripts through extensive internal approval and NASD process

• Edited 25+ custom newsletters, magazines and Web sites for major financial services firms
• Supported sales, marketing and public relations campaigns for client firms
• Co-managed staff of 9 in-house writers and freelance relationships

• Responsible for investment management/administration of foundation and charitable giving programs for institutional relationships
• Assisted clients with development of planned giving programs including trusts, charitable gift annuities and pooled income funds

Education record

Ba, History

Education record