EFFEKT DESIGN specializes in designing the finest contemporary outdoor living spaces for a variety of clients around the world. We are experts in delivering high-quality design projects ranging from medium size residential gardens to high-end Mansions. Our customer focused approach enables us to consistently deliver unique, and modern outdoor spaces that respond to our client's lifestyle and wishes. Usability of the space is the most important factor in our design process, and a less-is-more approach makes every element more importantPaula is a passionate designer and creative lead who strongly values customer-centric design, and focuses on truly understanding clients needs and requirements. Paula is a creative who strongly believes in the power of beautiful surroundings to transform daily life.
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Creative Director And FounderEffekt DesignDubai, Ae -
Creative Director / FounderEffekt Design / Effekt Group Llc Oct 2019 - PresentDubai, United Arab Emirates / Helsinki, Finland
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Business Design And Development / FounderSuay May 2016 - Aug 2019Tallinn, Estonia- Leading brand and product design and development- Fashion and cosmetic accessories
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Talise Spa - Wellness Business Development ManagerJumeirah Group / Jumeirah Hotels & Resorts Apr 2014 - Apr 2016Dubai, United Arab EmiratesBusiness Development Manager ( Lifestyle Manager ) of the award winning Talise Spa in Madinat Jumeirah Resort. Talise Spa Madinat Jumeirah, Best Spa in Middle East 2015Talise Spa, Best Hotel Spa brand in the World 2015- Managing a team of 60 staff in sales and customer service- Creating new spa packages & products and placing them on the right markets- Design & establishment of corporate wellness program & spa corporate contracts- Design & establishment of spa &… Show more Business Development Manager ( Lifestyle Manager ) of the award winning Talise Spa in Madinat Jumeirah Resort. Talise Spa Madinat Jumeirah, Best Spa in Middle East 2015Talise Spa, Best Hotel Spa brand in the World 2015- Managing a team of 60 staff in sales and customer service- Creating new spa packages & products and placing them on the right markets- Design & establishment of corporate wellness program & spa corporate contracts- Design & establishment of spa & yoga loyalty program- Design & establishment of spa wholesale contract for travel agents- Group Sales for corporations, leisure clubs and business associations- Wellness events and road shows together with Talise Fitness and Talise Nutrition- Marketing; Social Media, collateral development, website updates, Media visits etc. - Budgeting - Spa Lead in charge when Director is NAUnique destination combined with luxurious spa experiences. All treatments at Madinat Jumeirah Talise Spa in Dubai are personalised to cater to your individual needs, transforming the mind, body and soul on your journey to self discovery. Indulge amongst our 26 treatment rooms, inclusive of two couples' suites and choose from a variety of signature experiences, facials, massages and body treatments. Relax in any of our relaxation areas or experience the infra-red sauna, steam rooms and plunge pools. The award-winning Talise Spa in Madinat Jumeirah also features a communal swimming pool which serves a variety of health conscious spa cuisine. Facilities also include our own private yoga studio which caters to group and personal sessions. Show less -
Sales ManagerMadinat Jumeirah Apr 2013 - Mar 2014Dubai, United Arab EmiratesPro-Active Corporate Sales Manager with great client base from different industries.- Key Account Management in Pharma, Telecommunications, Electronics, Technology, IT and FMCG industries as well as specialised for Scandinavian Markets. - Working towards team and personal target.- Key Account Development Plans- Sales Targets & sales strategies for own account portfolio. - Planning & participating client events to develop customer relationships. Ie. Top Management… Show more Pro-Active Corporate Sales Manager with great client base from different industries.- Key Account Management in Pharma, Telecommunications, Electronics, Technology, IT and FMCG industries as well as specialised for Scandinavian Markets. - Working towards team and personal target.- Key Account Development Plans- Sales Targets & sales strategies for own account portfolio. - Planning & participating client events to develop customer relationships. Ie. Top Management Dinners, Ladies Spa & Yoga evenings, Iftars- Actively looking for new business from the markets, establishing customer relationship and maintain customer satisfaction. Securing business and ensuring that sales expectations are met and exceeded.- Partnership / Sponsorship Contracting & Sales together with Marketing Department- Conducting site inspections for FAM groups and TMC'S as well as corporate companies. - Attend and represent the company in road shows and Exhibitions.Madinat Jumeirah; World Travel Awards: World's leading MICE Hotel 2013, Resort 2012 & 2010, Middle East's leading conference resort 2011.Top Luxury Madinat Jumeirah resort is an authentic recreation of ancient Arabia. Madinat Jumeirah features two grand boutique hotels, Al Qasr and Mina A’ Salam, 29 traditional summer houses in Dar Al Masyaf, 7 Malakiya Villas. All together 874 rooms.Resort consists over 40 restaurants and bars, conference and banqueting facilities including two grand ballrooms, a 1000-seat amphitheatre and the region’s only dedicated entertainment centre and multi-purpose venue, Madinat Arena. The facilities are interconnected by 3 kilometres of waterways and landscaped gardens.www.jumeirah.com Show less -
Sales ManagerStarwood Hotels & Resorts Worldwide, Inc. May 2012 - Apr 2013United Arab Emirates- Le Meridien Dubai, Best Business Hotel in EAME in Mena Awards 2012.- Corporate key account management in designated area including embassies, consulates and trade commissions in UAE.- Responsible of selling rooms and event venues for 3 hotels; Le Meridien Dubai, Le Meridien Fairway and Le Meridien Al Aqah- Actively looking for new clients, analysing client potential and creating relationships.- Negotiating and creating contracts- Planning and being part of client/marketing… Show more - Le Meridien Dubai, Best Business Hotel in EAME in Mena Awards 2012.- Corporate key account management in designated area including embassies, consulates and trade commissions in UAE.- Responsible of selling rooms and event venues for 3 hotels; Le Meridien Dubai, Le Meridien Fairway and Le Meridien Al Aqah- Actively looking for new clients, analysing client potential and creating relationships.- Negotiating and creating contracts- Planning and being part of client/marketing events- Assisting in marketing plans- In charge of RFP's / Lanyon- Maximazing the revenue Show less -
Sales ExecutiveStarwood Hotels & Resorts Worldwide, Inc. Sep 2011 - Apr 2012Dubai, United Arab Emirates- Promoted as Sales Manager after 8 months in the job- Account Management, Sales Calls -
Sales Executive / Real Estate AgentKiinteistömaailma Jun 2011 - Sep 2011Helsinki, Finland- Company Kiinteistomaailma is the biggest and well known real estate chain in Finland- Selling listed properties- Open House- Actively looking for new clients and business- Admin work / official agreements- Temporary Summer Contract -
Cabin Crew At Thomas Cook Airlines SkandinaviaThomas Cook Oct 2009 - Apr 2011Finland, ScandinaviaCabin Crew on Charter flights to Europe and Asia. Excellent opportunity to see the world, learn new cultures and work in multicultural teams -
Sales And Travel ConsultantEbookers Finland Ltd. Mar 2008 - Oct 2009Finland- Responsible of selling flights, hotels, rental cars and other travel agency products.- Creating Travel Packages- Luxury Travels- Actively planning and being part of marketing events and projects. - Maximazing the revenue in sold products - > Sales Targets highly achieved every month.- GDS System in use; Amadeus
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Cabin CrewAir Finland Aug 2006 - Feb 2008Finland, Turkey, Netherlands, Uk- Cabin Crew on charter, route and adhock flights. - Excellent opportunity to work with multicultural team in different countries and cultures.- Military fights to USA, Kuwait, Cyprus, UK.- Companies I worked with; Atlasjet (Turkey), Easyjet (UK), Livingston (Italy), Transavia (Netherlands). -
Sales And Check-In AssociateTallinksilja May 2006 - Aug 2006- Maritime Industry. Seasonal summer job. - Tallinksilja is operating Cruise Ships between Helsinki and Estonia. - Resposible of Sales, Bookings and Customer Service in the Harbour Office. Very busy working hours based on Ferry Timetables. -
Cabin Crew Thomas Cook AirlinesThomas Cook Aug 2005 - Apr 2006Cabin Crew on Charter Flights. -
Team Leader / Tourist InformationKuopio Tourist Service Oy May 2003 - Aug 2005Finland- Leading team of 8 seasonal travel guides and consulting tourists in local tourist office - Team lead position included; Recruitment, training, weekly working rosters, task planning and staff development.
Paula K. Education Details
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The Designers Studio, Interior Design Academy , DubaiHigher Diploma In Interior Design -
Harmonia Interior Design Academy, Helsinki FinlandInterior Designer -
Savonia Business, Bachelor Of Tourism And Hospitality Management, FinlandBachelor Of Tourism And Hospitality Management -
Budapest Business School, Budapest, HungaryStudies Of Tourism And Hospitality Management And Marketing -
Päivölän KansanopistoProfessional Studies Of Travel Agency Business -
Landscape Design
Frequently Asked Questions about Paula K.
What company does Paula K. work for?
Paula K. works for Effekt Design
What is Paula K.'s role at the current company?
Paula K.'s current role is Creative Director and Founder.
What schools did Paula K. attend?
Paula K. attended The Designers Studio, Interior Design Academy , Dubai, Harmonia Interior Design Academy, Helsinki Finland, Savonia Business, Bachelor Of Tourism And Hospitality Management, Finland, Budapest Business School, Budapest, Hungary, Päivölän Kansanopisto, Klc School Of Design.
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