Paula Knight Email and Phone Number

Built Creative Services division within MCO, overseeing: Club Monaco, Intermix, La Senza. Worked with each brand to define their creative vision, brand aesthetic and key brand pillars. Additionally oversaw all brand marketing, social and commercial planning for both digital and retail.Global rebrand that included defining the brand vision, brand strategy and execution, creative direction, digital merchandising, marketing communication, editorial, content and social strategy, PR and commercial planningBrand: Introduced to Club Monaco "Your New Uniform" brand promise and the aesthetic territory and the "Classic" "Modern," and "French" brand pillars to bring it to life. Introduced the new brand system, including font, color palette, website design, and key brand applications across customer touchpoints, from in store signage to emails.Creative: Defined the global creative vision for Club Monaco, its aesthetic territory, and the creative and art direction for the campaign, marketing, and ecommerce campaigns and photoshoots. In charge of execution of this creative vision for the brand through content, events, PR, seasonal campaigns, retail footprint and a coordinated annual marketing rollout. Introduced new creative, styling and digital merchandising aesthetics. Marketing: Defined, scoped and overseen implementation of the marketing rollout plan and monthly calendar, across digital and retail channels. Created impactful 360 campaigns and fostered unprecedented levels of customer engagement, including driving activations such as for Club Monaco: Your New Uniform, Crest Collection and Club Classics. For Intermix: Dream Closet, Intermix for Good, and Bridal, all full-funnel activations with experiential brand marketing outlets.

-Responsible for an omni-channel marketing strategy that drives brand loyalty and differentiated end-to-end customer experience.-Accelerate brand momentum and transform Intermix into a much-loved nationally recognized brand, ensuring that marketing becomes the core engine of the company’s growth. Best in class 360 campaigns: Dream Closet, Y2k Pink, The Mix and Bridal.-Continue to develop and strengthen Intermix’s unique and compelling creative and brand voice to capture market share and further reputation among target audiences.-Oversee the planning, development and execution of Intermix’s marketing and advertising initiatives that are grounded in a data-driven, ROI-driven and LTV approach to investment.-Generate unprecedented levels of customer engagement with a commercial and brand building lens and combine exceptional creative, strategic social and influencer positioning and experiential marketing with a focus on full-funnel 360 campaigns. -Manage and lead a team of 50 FTEs across content, design and creative, PR, events, influencer and partnerships, social media, digital and retail marketing, operations and campaign management. -As a core member of the leadership team, help lead the company through its next phase of growth through collaboration, strong communication and strategic positioning.-Reporting directly to CEO(s) Jyothi Rao, Karen Katz, James Rushing

-Managed the editorial team, all content for the blog, social media and site features-Understand the business needs (review marketing analytics, selling reports, meet with crossfunctional teams, etc) and create a robust brand strategy to support merchandising across all product categories-Create and maintain a creative/marketing editorial calendar to ensure that key initiatives are aligned and met across sales, merchandising and PR-Concept all story ideas and execute/produce all shoots -Set the fashion direction and provide product selection for editorials-Oversaw social strategy for both paid and organic channels and helped grow organic channels by 25% in 6 months-Drove brand partnerships, influencer marketing and special projects

-Sr. Manager of MatchesFashion directing all content marketing & creative across all platforms for womenswear and home – digital, editorial, print, email, video, social, app, content marketing, design, broadcasting, partnerships and affiliates.-Key goal: to position MatchesFashion as a luxury ecommerce leader via innovative storytelling, brand building and exceptional customer experience and unique customer journeys.-Working cross functionally and within both brand marketing and creative in building multichannel marketing strategies for all categories: womenswear, vacation, home, lifestyle, fine jewelry.-Firrst adopter of digital first, influencer-first marketing - Shop By and Shop With.