Paula Lipscombe

Paula Lipscombe Email and Phone Number

Experienced Customer Insight Manager @ Asda
Paula Lipscombe's Location
Greater Leeds Area, United Kingdom
Paula Lipscombe's Contact Details

Paula Lipscombe work email

Paula Lipscombe personal email

n/a
About Paula Lipscombe

Highly experienced Customer Insight Manager with a demonstrated history of working in the retail industry across fashion and fmcg. Skilled in Shopper understanding, Retail and customer research.

Paula Lipscombe's Current Company Details
Asda

Asda

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Experienced Customer Insight Manager
Paula Lipscombe Work Experience Details
  • Asda
    Customer & Commercial Insight Manager
    Asda Nov 2013 - Present
    Leeds, United Kingdom
    I work within the Insight team, liaising with colleagues from across the business and working hand in hand with agencies and internal stakeholders to deliver meaningful, actionable customer insight as well as leading on best practice
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  • Asda Stores Ltd
    Communications Insight Manager
    Asda Stores Ltd Sep 2012 - Dec 2013
    Asda House Leeds
    My remit is to ensure that as a team we are communicating effectively:In the right wayAt the right timeTo the right people.
  • Asda
    Insight Manager: Store Proposition - Retail & Formats
    Asda Mar 2012 - Sep 2012
    Leeds
    After nearly a year of travelling cross country, this new role gives me the opportunity to work closer to home, helping shape the future of ASDA range of store formats. Working cross functionally my role is to ensure the customer voice is heard and to support the business to make the right decisions for both customers and commercially
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  • Asda Stores Ltd
    Head Of George Insight
    Asda Stores Ltd May 2011 - Mar 2012
    George House / Asda House
    I was asked to head up the George Insight team to build and align capability and deliver insight in conjunction with the wider ASDA team, ensuring consistency and quality insight across the business as whole
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  • Asda
    Research & Planning Manager
    Asda Jun 2006 - May 2011
    Leeds, England, United Kingdom
    Research & Planning Manager within ASDA Marketing Strategy team. Responsible for strategic and tactical research with a focus on marketing & comms including comms tracking and evaluation. Also managed non food category research including George and General merchandise delivering strategic insight that pulled from primary research, Kantar mkt data and business intelligence. Highly autonomous, forward thinking role...
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  • Debenhams
    Customer Insight Manager
    Debenhams Aug 2001 - Feb 2003
    Central London
    Was asked back to Debenhams to review continuous trackers as well as managing ad hoc research for both Womenswear and Childrenswear
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  • Taylor Nelson Sofres
    Freelance Researcher
    Taylor Nelson Sofres May 2001 - Jul 2001
    Central London
    Freelance position for 3 months. Analysing data and presentation building for a multinational telecomms project.
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  • Yorkshire Electricity
    Research Manager
    Yorkshire Electricity Mar 2001 - May 2001
    Scarcroft, England, United Kingdom
    Appointed Research Manager for the supply division of Yorkshire Electricity with 3 direct reports .(Took voluntary redundancy after takeover by NPower a few weeks into my role)
  • Arcadia Group Ltd
    Customer Research Manager
    Arcadia Group Ltd Aug 1996 - Feb 2001
    Central London
    Research manager with line manager responsibility. Managed ad hoc and continuous research across a number of brands including TopShop, Dorothy Perkins, Principles, Wallis and others. Helped develop and deliver in house pricing analysis and led the procurement and delivery of our Mystery Shopping programme across the entire estate. Sat on TNS Sofres (Kantar) Fashiontrak User committee
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Paula Lipscombe Skills

Customer Insight Retail Fmcg Customer Experience Marketing Strategy Management Multi Channel Retail Consumer Behaviour Strategy Market Research Marketing Research Stakeholder Management Consumer Insight Business Insights Data Analysis Segmentation Shopper Marketing Project Planning Marketing Merchandising Digital Marketing Quantitative Research Focus Groups Retail Category Management Brand Development Brand Management Strategic Thinking People Development Pricing Time Management Direct Marketing Market Analysis Analysis

Paula Lipscombe Education Details

  • Richmond Upon Thames College
    Richmond Upon Thames College

Frequently Asked Questions about Paula Lipscombe

What company does Paula Lipscombe work for?

Paula Lipscombe works for Asda

What is Paula Lipscombe's role at the current company?

Paula Lipscombe's current role is Experienced Customer Insight Manager.

What is Paula Lipscombe's email address?

Paula Lipscombe's email address is pa****@****a.co.uk

What schools did Paula Lipscombe attend?

Paula Lipscombe attended Richmond Upon Thames College.

What skills is Paula Lipscombe known for?

Paula Lipscombe has skills like Customer Insight, Retail, Fmcg, Customer Experience, Marketing Strategy, Management, Multi Channel Retail, Consumer Behaviour, Strategy, Market Research, Marketing Research, Stakeholder Management.

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