Professional experience of 15 years in Pharmaceutical Industry and 3 years as an entrepreneur in the coffee business. .• Experience in development of marketing strategies, preparation of marketing plans, development and launch of new product, creation of promotional material, support the sales team, customer loyalty programs for customers.• Analysis of competitiveness, economic and financial viability for the launch of products, life cycle, costs, prices, promotional activities for pre-and post-launch, profit, sales forecast.• Experience in in leadership and development of teams of product managers.• Experience at business management and operations, being responsable for all daily operations, including team management, inventory control, purchasing, and finances.
Listed skills include Pesquisas De Mercado, Marketing Management, Segmentation, Business Planning, and 19 others.