Leading a multifunctional team of 30 employees, subdivided into four coordinating departments: - Multimedia – Responsible for Proteste's 360º communication, from developing the content strategy and defining the editorial calendar, to multichannel distribution, social media management, and monitoring performance metrics - Consumer Protection Service (PAS) - Legal advice to members on resolving consumer problems - Health/Food and Products/Services Competence Centres - Planning and execution of comparative tests, product/service evaluation and market studies relevant to consumers' daily lives. - Main Achievements: - Through the implementation of new methodologies, we significantly increased the number of products tested in 2023, without increasing costs. - Implementation of the Proteste re-branding campaign across all digital contact channels - Implementation of the PAS Team Training Programme, resulting in a reduction of average call time while maintaining satisfaction levels - Increase in the response rate of companies on the Reclame Platform after implementing a relationship action plan.

Leading the marketing team made up of five marketing planning managers, three analysts and a new business development specialistActive participation and support in the development of marketing plans for the five business units: Chronic, Critical Care, Nephrocare (own dialysis clinics), Nefroplus (B2B services) and Water TechnologiesParticipation on sales force training and engagement activitiesDeveloping business cases with the LATAM team for new business development Monitoring the implementation of an action plan to improve the patient experience at FMC clinics, resulting in an increase of the NPS in 2021Consolidation of the launch of new therapies/machines in the dialysis market

Responsible for developing and implementing the digital communication area for the Cardiometabolism business unitIntroducing and encouraging the adoption of a new digital culture through various initiatives: "Digital Day" - Main concepts and Best Practices, Google Day - Digital communication opportunities along the Patient JourneyDevelopment, together with the global team, of the Cardiometabolism Portal for HCPs and Patients (final stage for launch). Development of an Editorial Plan aligned with the business areas to strengthen the key messages according to the target audience.Implementation of new tools for virtual engagement: Marketing Cloud (mass e-mails), RTE (Veeva e-mail), Veeva Engage (virtual contacts)Monitoring, analysis and interpretation of performance metrics to optimise results

Direct responsibility for the diabetes line and management of two Product Managers (Thyroid, General Medicine and Merck Generics) - Integrated work with global and regional teams - strategic alignment - Development and implementation of marketing strategies, coordinating their execution and controlling results (pre-defined KPIs) - Guiding and supporting the Sales Force's promotional activities - Managing the marketing budget to optimise resources - Market research to evaluate new opportunities and market expansion - Market, product and competitor analysis for demand and sales projections - Responsible for a portfolio corresponding to more than 60% of the CMC/GM business unit's turnover. - Elected "Latam Diabetes Champion" and responsible for creating the 2019 Regional Marketing Plan. - Management of the most prescribed and best-selling product by volume in the Brazilian prescription pharmaceutical market. - Achievement of significant results in the diabetes market, through consistent double-digit growth, consolidating market leadership. - Creation and leadership of the multidisciplinary Diabetes Committee to discuss strategies and activities to maintain its solid market position. Leadership recognised for high performance

Product management in the areas of Diabetes, Thyroid, Cardiology and Growth Hormone - Development of relationships with stakeholders (Sales Force engagement, KOL and other areas of the company) to ensure the implementation of marketing plans, monitoring results (market and financial KPIs - P&L) - Demand and sales Forecasting - Continuous analysis of market, product and competition based on market audits, defining action plan to achieve goals- Experience in dealing with KOL and Advisory board- Preparation of defence marketing strategy for cardiology product (2011 and 2012) in response to the entry of generics and similar products into the market, resulting in consistent growth of +19% and +24% respectively. - Awarded a bronze medal at the Global Merck Brand Forum in recognition of the results achieved by the Thyroid franchise.

Responsible for consolidating the recent launch of a new drug in the cardiology area and a product indicated as a sleep inducer. Management and development of a Jr. product manager.

Launch of a co-marketing product for obesity. Considered Best Practice among the countries that launched the product.