Paula Mendes Email & Phone Number

Portugal

Germany

MarketingMarketing Leadership:- Led the implementation of integrated digital marketing strategies, resulting in a 20% increase in customer engagement across multiple channels.- Conducted market research and business analysis to inform marketing strategies.Campaign Performance:- Analyzed and optimized SEO and SEM strategies, resulting in a 20% increase in web traffic.- Managed and created content for Social Media (LinkedIn), Newsletter, and for the company website (articles and blog posts), supporting overall brand visibility and lead generation efforts.Lead Generation:- Successfully generated qualified leads through targeted marketing campaigns, in-person events, and online workshops, and performance metrics to strengthen brand presence and increaseengagement from prospective clients.Team Leadership:- Led a marketing team of 3 members, focusing on a high-performance culture and continuous learning.Human Resources- Managed recruitment processes including screening, interviewing, and onboarding of new employees.- Implemented HR policies and procedures to ensure compliance with labor laws and regulations.- Conducted the implementation of a new Human Resource Management (HRM) system, improving employee satisfaction.Finance- Implemented liquidity software that improved cash flow forecasting accuracy by 30%, enabling better financial planning and decision-making.- Integrated the software with existing ERP systems, enhancing data accuracy.- Analyzed financial data and prepared budget reports for CEO and CFO review.

Münster Area, Germany

Social Media Strategy:- Managed Social Media accounts and developed digital marketing campaigns for a small business.CRM and Digital Campaigns:- Managed CRM tools to enhance customer relationship management and developed digital marketing campaigns to improve customer acquisition and retention.Market Analysis:- Conducted in-depth market trend analysis and competitor research to inform strategic decision-making and identify growth opportunities.

Rio De Janeiro Area, Brazil

Market Research & Strategic Analysis:- Conducted market research and analysis, informing strategic pricing and product margin optimization.- Analyzed market trends and competitor activities to provide recommendations for business growth.Data Insights & Reporting:- Provided commercial teams with data-driven insights on product costs, sales mix, and pricing strategies.- Prepared detailed managerial reports and presentations, supporting executive decision-making.Client Relationship Management:- Managed client relationships and communicated project updates to ensure alignment with business objectives.

Rio De Janeiro Area, Brazil

Intern in Lubricants Performance.- Responsible for Market share analysis- Calculation of partners campaigns and analysis of their results- Prices monitoring- Product Mix analysis- Results estimations- Market research- Assistance in the activities of the analyst and coordinator

Rio De Janeiro Area, Brazil

Market Research & Strategic Planning:- Conducted research and analysis to assist the marketing team in strategic planning.- Conducted market research and competitor analysis to develop marketing strategies.- Supported marketing and business development projects, contributing to market expansion efforts.Digital & Promotional Campaigns:- Assisted in the development of digital marketing strategies to enhance brand visibility.- Contributed to the planning and execution of promotional events to increase brand visibility and engagement.- Collaborated with a team to design and launch email marketing campaigns.Digital & Promotional Campaigns:- Created and maintained marketing materials such as brochures and flyers.

Rio De Janeiro Area, Brazil

Intern in Design- Responsible for Images manipulation- Creation of arts for banners and product catalogues- Endomarketing.

Master'S Degree, Business Administration - Time (Technology, Innovation, Marketing & Entrepreneurship)

Bachelor Of Engineering (Be), Engineering/Industrial Management

Semester Abroad, Industrial Engineering And Management

Activities and Societies: Marketing, Business, Accounting and Human Resources. Interchange Program - Erasmus