Manage 21,000 sq ft fitness facility for fast growing fitness franchise with over 100 operating units and 50 in development Lead all marketing activities: Develop and manage creative and media planning across multiple platforms (Google Ads, Facebook Ads Manager, YouTube, GMB, e-mail Marketing, event planning, partnerships)Direct the consumer journey tailoring assets to the appropriate audienceAnalyze web traffic, social engagement and lead effectiveness to make media adjustments Drove 25% gain in revenue thru brand awareness, lead generation and product trial

Apply marketing skills to benefit the students and community of Gator Run Elementary School in Weston, FL via the Gator Run PTA (a 5013c non-profit organization) Currently serving as President. Served as Treasurer for two years and VP for one year. Oversee all aspects of fundraising $100k+ and event planning for 15 events annually with attendance ranging from 150 – 2,000+

Partnered with sales/trade team to build brand awareness and PR to drive demand for the launch of Virgin Voyages Developed creative assets and marketing plans and KPIs for trade outreachCovid shut down marketing operations in 2020

$126 Billion dollar industry with North American representing the largest share at 11%Led North American marketing, including strategic planning, creative development (TV, print, digital, social media) and media buying and placement Responsible for global brand management including production of marketing assets translated into 18 different languages. Spearheaded strategic marketing programs with companies like DreamWorks, Crayola Starbucks and media partnerships with Tony Awards, Macy’s Thanksgiving Day Parade and Food & Wine

Leadership position across all aspects of the Carnival Cruise Line account including TV, print, newspaper, collateral, direct mail and onlineAnalyzed research projects such as brand trackers and creative testing

Integral member of the team that was awarded 2004 US Agency of the Year by Adweek magazine and 2004 Global Agency Network of the YearResponsible for integrating brand management and direct marketing for Nextel and Cunard accounts

Sprint: Led day-to-day development of account across multi-media tactics (TV, print, radio, mail, online, email)Xbox Live: Responsible for the integration of the Xbox Live launch - outperforming goals by 200%