Paula Agache (Moise) Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Leading a multinational team of four, overseeing delivery of performance-driven strategies and aligning campaigns with client and business objectives. Establish KPIs and development plans, manage workloads, track targets, and oversee performance reviews. Focus on optimizing workflows while nurturing cross-departmental collaboration with Sales, Account Management, and HR.Key Achievements: • Growing & mentoring the team to excel in their roles.• Redesigning campaign management processes and implemented Jira-based ticketing systems, resulting in faster problem identification and resolution.• Developing communication frameworks bridging technical and non-technical teams, enhancing efficiency and time management across departments.• Enhancing goal tracking to increase client satisfaction.• Successfully navigated major industry shifts (GA4 migration, cookieless advertising, evolving privacy regulations), ensuring seamless adaptation.• Negotiating resources and support with performance committee to enable sustainable team growth and innovation.• Delivering actionable insights through presentations on performance and strategies, fostering transparency and collaboration with key stakeholders

Bucharest, Romania

Served as primary liaison between business and development teams. Managed end-to-end technical operations for high-value campaigns, including integrations with e-commerce platforms, technical support for new and existing campaigns, troubleshooting issues during launch and execution, and ensuring seamless performance throughout. Analyzed campaign effectiveness and optimized solutions for online programs, driving value for top clients.Key Achievements: • Oversaw a portfolio exceeding €13.5M in ad spend, generating over €6M in revenue and managing up to 65 client accounts monthly.• Successfully delivered high-pressure Black Friday campaigns for major accounts in RO and BG regions.• Streamlined technical integrations using Google Tag Manager and JavaScript basics, ensuring smooth client onboarding and operations.

Bucharest, Romania

Bucharest, Romania

Implemented digital marketing strategies encompassing SEO, SEM, social media, and display advertising. Conducted market research, campaign analysis (ROAS, ROI), and technical updates to optimize website performance. Translated business requirements into technical tasks for developers. Utilized tools such as Google Analytics, Google Ads, Facebook Ads, Google Search Console, Hotjar, HTML, and CMS platforms to enhance user experience and drive growth.Key Achievements: • Improved website SERP rankings by 10 positions and boosted organic conversions by 10% YoY through SEO strategy.• Boosted online revenues by 10% through developing and managing high-impact search, display, and dynamic remarketing campaigns.• Automated SEO processes, reducing reporting time from five hours to 10 minutes and streamlining keyword and site audit workflows.• Enhanced website performance by implementing mobile-friendly, speed-optimized, and GDPR-compliant features.

Bucharest, Romania

Executed link-building strategies, conducted competitive analysis, and evaluated campaign performance with Google Analytics. Collaborated with editors on content review and budget alignment to optimize marketing outcomes.Key Achievements: • Automated email outreach through Buzzstream. Gained experience with tools including Ahrefs, SEMrush & SEOQuake.• Conducted knowledge-transfer sessions to upskill team members on industry-standard tools and processes

Master'S Degree, Business Administration

MS in Strategic Marketing and Sales Management

Bachelor'S Degree, Foreign Languages And Literatures, General

Japanese as a Major English as a Minor