• More than 10 years experience working for companies like Allianz Seguros, Sony, TIM and LG Electronics • Senior International executive with track record of success and increasing responsabilities across many areas: Multi-Disciplinary Experience in Marketing, Business Development, Channel Manager, Advertising & Media, Public Relations and Design Strategy for Consumer Electronics Products & Mobile businesses.• Solid experience managing and preparing strategic plans aligned to BSC structure and Key Performance Indicators (KPIs)• Financial management of brands and categories, leveraging business results and performance indicators, such as brand top of mind, campaign awareness development, consumer conversion, and others• In-depth knowledge of different front-office operations, having worked with Retail, E-commerce, Trade Marketing and Brand Communications• Experience in managing business units with a systemic and strategic vision, including mobile business. Leading Trade Marketing activities inside most important dealers, such as Magazine Luiza, Casas Bahia, Ponto Frio, Máquina de Vendas• Wholesaler project development (Martins), reaching store level distribution and leveraging sell thru operation to the number one position inside the distributors channel• Good interpersonal skills, results oriented, dynamics, communicative, proactive ability to influence pairs and leaders, hard working