Paula Perlman Email & Phone Number

Germantown, MD, US

Atlanta, GA, US

• Provide administrative support by conducting research, preparing statistical reports, handling information requests, and performing clerical functions such as preparing correspondence and scheduling meetings.
• Manage multiple email accounts and calendars by prioritizing emails and implementing an email management system.
• Schedule recurring meetings, create agendas and take minutes for all Board of Directors, Executive Team, and Homeowner Selection meetings.
• Created and streamlined an accounts payable process for an architecture design firm by implementing the use of Bill.com.
• HR tasks, such as scheduling interviews, onboarding and overseeing insurance enrollment.

North Bethesda, Maryland, US

• Managed projects associated with new brand standards and initiatives, revisions of existing standards/programs, as well as the Rules & Regulations associated with each.
• Created/Updated all program guides and Sample Quality Assurance Review (QAR) Forms for third party vendor (Deloitte) for the QAR process of brand programs (i.e. Bedding, Breakfast, Uniforms, Signage).
• Collaborated with third party vendor for Quality Assurance accuracy, clarifications, and brand standards updates.
• Communicated effectively with all key stakeholders (franchisees and corporate audiences) to educate on brand standards.
• Executed the waiver and QAR appeal process, making decisions on QAR score adjustments, including communication with properties.
• Served as subject matter expert with third party Quality Assurance reporting tool TrueView and the Deloitte TrueView Self-Assessment Mobile App.

North Bethesda, Maryland, US

• Led key strategic projects, processes, and operational initiatives to positively impact compliance with brand standards for all of Choice Hotels’ mid-market and economy brands.
• Managed communications for the brand compliance program to internal stakeholders and to franchisees, which included over 90 large-scale mailings and targeted communications a year.
• Created educational resources for hotels to improve guest satisfaction at the property level.
• Performed an in-depth analysis of non-compliance billing and developed a reporting mechanism and process to support revenue forecasting.
• Analyzed monthly compliance data to create trending reports.
• Collaborated with multiple cross-functional teams to create a Local Marketing Playbook for the Extended Stay Brands designed to drive more incremental business to the hotels.

North Bethesda, Maryland, US

• Managed the day to day operations of the Choice Hotels Gift Card program by serving as key liaison between third party gift card vendor, internal departments, and franchisees to promote the program and increase gift.
• Developed integrated marketing communication plans with a multi-channel approach (ECRM, Direct Mail, Website, and On-Property) incorporating brand positioning and identifying target audiences.
• Secured over $330,000 value in marketing placements with our airline partners multiple marketing channels at a minimal cost for national promotion.
• Managed all content on ChoiceHotels.com.

North Bethesda, Maryland, US

• Managed the shipment and fulfillment of all promotional materials for national promotions to over 5,000 properties. Managed the airline rewards frequency program and served as the key liaison for all domestic and.
• Provided education and training for licensees and field personnel on specific marketing programs, partnerships, and national promotions.
• Organized and coordinated internal and external vendors for marketing, sales, and Central Reservation Systems tradeshow at the Choice Hotels annual convention.
• Investigated potential new marketing relationships and monitored production level of existing accounts to determine continuance of relationships.

Washington, District Of Columbia, US

• Managed the nomination and judging process for a national student competition and for two distinguished national awards, Advertising Hall of Fame and Advertising Hall of Achievement. Managed all ticket sales and.
• Created marketing and promotional materials for major events including invitations, call for nominations, programs, and announcement ads.
• Oversaw financial budget and revenue for all events.
• Designed seating charts for luncheons and ceremonies to accommodate VIPs, sponsors, and attendees.
• Implemented, maintained, and solicited a database of potential, current, and previous attendees for events.
• Organized travel and on-site logistics for events and conducted site inspections for future events.

Bachelor Of Arts - Ba, Communications

Master Of Science - Ms, Management