Paula Rivera is a cultural manager with almost two decades of experience in the field of management, production and management of the independent sector of Argentine and Latin American music. She actively participates in international music fairs and markets as a juror, exhibitor, trainer, artist representative, public sector representative (Womex, Circulart, FIMpro, BIME, Porto Musical, SIM, MICA, Bafim, etc) and is an advisor for the creation of the fairs FIMVEN (Caracas, Venezuela), AM-PM (Havana, Cuba) and MICC-3600 (La Paz, Bolivia). She served as advisor and coordinator of the music sector for editions of the Mercado de las Industrias Culturales Argentinas (MICA) and the Mercado de las Industrias Culturales del Sur (MICSUR). In addition, she has traveled throughout the provinces of Argentina as a trainer for the "Impulso Colectivo" program for the development of independent music management, production and management, as well as Chile, Cuba, Venezuela, Paraguay and Colombia. She is currently a member of the executive committee and the Intergovernmental Council of the Ibermúsicas Program, representing Argentina.Since 2018 she serves as vice president of INAMU, National Institute of Music, where she leads the creation of the International Promotion line "Tools for the internationalization of Argentine music in the world", international cooperation actions, the creation of the Federal Agenda of Genres and the attention of the Social Cultural Circuit.She is also co-founder of "SateliteLAT RED de Mujeres de la Industria Musical de Latinoamérica" and co-founder of TRUENA, Plurinational and Transfeminist Network of music workers in Argentina and vice-president of the Manager Music Forum of Latin America, a civil non-profit organization that brings together independent music managers from 17 LATAM countries.